Brands create packages that over-protect products to enhance prestige
Implications - While the eco movement continues, some brands are going in the opposite by creating elaborate packaging that protects a product. This branding approach creates a sense of prestige for consumers who interpret the product in question as coveted while also creating a gift-like appearance that requires unwrapping.
Trend Themes
1. Luxury Packaging - Brands are over-protecting the products for creating a sense of exclusivity.
2. Multipurpose Packaging - Functional packaging that can later be utilized in different ways.
3. Creative Labeling - Packaging design emphasizing uniqueness and quality of the product.
Industry Implications
1. Beauty and Fashion - Innovative packaging for beauty products with added value.
2. Food and Beverage - Innovators can focus on creating smart, multi-purpose, and luxurious packaging for high-end food and beverage items.
3. Home Decor - Packaging that can be upcycled to decorate or as a piece of furniture.
