Intriguing beverage flavors make for small doses of culinary adventure
Implications - The rise of foodie culture has the average consumer craving more adventure in their edibles; for some, however, the idea of exoticism is intimidating. Daring drinks allow hesitant almost-foodies to sample adventurous flavor. This also gives those within the food industry a way to test less-predictable flavors within their consumer base.
Trend Themes
1. Adventurous Flavor Sampling - Exotic flavors allow hesitant foodies to sample adventurous flavors and gives the food industry a way to test less-predictable flavors within their consumer base.
2. Superfood Beverages - Consumers are drawn towards beverages that offer superfood benefits such as increased protein, fiber and omega-3 fatty acids.
3. Refreshing Flavored Lemonades - Fruit juice and unique flavor pairing make a classic summer drink interesting and inviting for all seasons.
Industry Implications
1. Food and Beverage - The food and beverage industry can experiment with exotic flavors and superfoods to appeal to health-conscious consumers.
2. Health and Wellness - The health and wellness industry should explore offering superfood ingredients in beverages to provide convenient, nutrient-rich options for consumers.
3. Marketing and Advertising - Agencies catering to the food and wellness industries should focus on visuals and color to highlight the delicious and healthy nature of these drinks.
