3/4 Oz. Tonic Maison's Syrup Shows Off Its Raw, Natural Side
Laura McQuarrie — July 12, 2014 — Lifestyle
References: 34oztonicmaison & thedieline
Branding and packaging for 3/4 oz. Tonic Maison was developed to match the idea that 3/4 oz. is all of the syrup you'll need to make the perfect gin and tonic.
The syrup is made from a mix of natural ingredients like organic cane sugar, lemongrass, orange zest, spices and cinchona bark. In contrast to other syrups on the market, 3/4 oz. Tonic Maison has a rich flavor and a brilliant amber color. To support the natural quality of the syrup, packaging for the product is described as "urban meets nature." The bottles are packaged in wooden boxes and protected from being bumped around with fur. There's a rawness to the whole feel, but the warmth of the materials makes it comforting.
The syrup is made from a mix of natural ingredients like organic cane sugar, lemongrass, orange zest, spices and cinchona bark. In contrast to other syrups on the market, 3/4 oz. Tonic Maison has a rich flavor and a brilliant amber color. To support the natural quality of the syrup, packaging for the product is described as "urban meets nature." The bottles are packaged in wooden boxes and protected from being bumped around with fur. There's a rawness to the whole feel, but the warmth of the materials makes it comforting.
Trend Themes
1. Natural Ingredients - The use of natural ingredients in packaging and branding offers an opportunity for businesses to meet the growing consumer demand for more sustainable and eco-friendly products.
2. Rustic Packaging - Rustic packaging designs, such as using wooden boxes, provide a unique and tactile experience for consumers and create a sense of authenticity and craftsmanship.
3. Urban-nature Fusion - Blending urban and natural elements in packaging design can create a visually striking and appealing aesthetic that attracts consumers seeking a balance between modernity and sustainability.
Industry Implications
1. Food and Beverage - The food and beverage industry can utilize natural ingredients and rustic packaging to stand out in the market and cater to health-conscious and eco-conscious consumers.
2. Craft Spirits - Craft spirits can take advantage of the rustic packaging trend to position their products as artisanal and premium offerings, appealing to consumers looking for unique and high-quality experiences.
3. Sustainable Lifestyle Products - Brands offering sustainable lifestyle products can incorporate the urban-nature fusion trend in their packaging design to communicate their commitment to both style and environmental consciousness.
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