Brands use the popularity of collaborations to show off a charitable side
Implications - Influencers and brands are collaborating to create products and events that serve a socially conscious function. As partnerships tend to attract attention on that basis alone, more brands are using these opportunities as a way to display a charitable side of their company through donation or fundraising.
Trend Themes
1. Co-branding for Charity - More brands are using co-branding opportunities as a way to display a charitable side of their company through donation or fundraising.
2. Eco-friendly Fashion - Environmental consciousness is now being leveraged as an advantage when it comes to product popularity, especially through the use of sustainable materials.
3. Charitable Retail Installations - Interactive retail installations are designed to promote goodwill and encourage customers to do charitable acts.
Industry Implications
1. Fashion Industry - Fashion brands are using co-branded opportunities to showcase environmentally friendly or sustainable products, leading to potential partnerships with consumers focused on earth-friendly products.
2. Celebrity/model Collaborations - Collaborations between celebrities or high-profile models and related brands increases the pop culture appeal and reach of a product or service in a broader market.
3. Retail Industry - Interactive installations within the retail industry can be designed to engage consumers with a charitable cause, potentially driving sales and brand loyalty.
4 Featured, 35 Examples:
185,768 Total Clicks
Date Range:
Mar 14 — Dec 15
Trending:
Warm
Consumer Insight Topics:
