Promoting personal interests, entrepreneurs create businesses around leisure
Implications - Gen Y -- better known as the entrepreneurial generation -- is combining business and pleasure. With the availability of online tools and resources to launch one's own business, there's nothing stopping the millennial from basing an entire venture on a leisurely interest. This presents a challenge for those looking to hire from this youth generation in that Gen Y is more able than any other generation to only do what they love, so offerings from employers must tap into one's true passion.
Trend Themes
1. Leisure-based Ventures - Entrepreneurs are creating businesses around personal interests and leisure, tapping into true passion and enjoyment.
2. Gamification of Workspaces - Workspaces are infusing elements of play and gaming to inspire creativity and productivity.
3. Co-living and Co-working Spaces - Shared living and working spaces are becoming more affordable, accessible and luxurious, perfect for young, urban professionals.
Industry Implications
1. Hospitality and Tourism - The travel and tourism industry can benefit from leisure-based ventures like Experitus, which gives travelers a more all-encompassing experience.
2. Real Estate - The need for affordable co-living and co-working spaces in urban environments is growing, presenting a disruptive innovation opportunity for the real estate industry.
3. Technology - Gamified workspaces and smart home features in co-living spaces bring together technology and design, creating an alluring environment for millennials.
7 Featured, 58 Examples:
437,936 Total Clicks
Date Range:
Sep 14 — Oct 15
Trending:
Warm
Consumer Insight Topics:
