Zoo Studio Designs the Branding for Rocarell
Jamie Danielle Munro — July 12, 2014 — Marketing
References: zoo.ad & packageinspiration
Rocarell is an olive oil brand based in Spain, and Zoo Studio recently updated the company's packaging design. The team went with a natural look for the label, in an attempt to exude the organic nature of the product, as well as the soil where the original trees grow.
As such the label has a darker background, however the main image that consumers see looks like the soil where the product originally came from. This darker look helps to give the olive oil brand a sense of mystery, which helps for alluring certain customers. Zoo Studio did a great job with using a clean, minimalist font too, making it stand out on the shelves in many stores.
As such the label has a darker background, however the main image that consumers see looks like the soil where the product originally came from. This darker look helps to give the olive oil brand a sense of mystery, which helps for alluring certain customers. Zoo Studio did a great job with using a clean, minimalist font too, making it stand out on the shelves in many stores.
Trend Themes
1. Natural Packaging Design - Exploring packaging designs that evoke a sense of naturalness and organic origin for products.
2. Minimalist Label Font - Using clean and minimalist fonts to create visually distinctive labels that catch the attention of consumers.
3. Mysterious Branding Aesthetics - Creating a sense of intrigue and allure through packaging designs that have a darker, more mysterious aesthetic.
Industry Implications
1. Food and Beverage Packaging - Developing innovative packaging designs that align with the growing consumer demand for natural and organic food products.
2. Graphic Design and Branding - Exploring opportunities to create impactful visual identities and packaging designs that stand out on retail shelves.
3. Gourmet Food Products - Infusing gourmet food products, such as olive oil, with compelling branding aesthetics that enhance the overall consumer experience.
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