The Bundaberg Rum Bundy Think Tank Campaign is Out to Save the World
References: bundabergrum.au & youtube
This commercial for Bundaberg Rum shows that the alcoholic beverage was developed to solve all of your problems. Entitled the Bundy Think Tank, the campaign prompts consumers to submit their problem to the Think Tank to receive a solution.
In this spot, a man submits to the Think Tank that his girlfriend wants him to take down the posters in his room because they are juvenile, so the Think Tank tells him to turn them into art. An artist is commissioned and captures the essence of his posters into one piece of art, which is embraced by both the girlfriend and the man. In the end, everyone is happy thanks to the Bundy Think Tank.
The Bundaberg Think Tank conversation can be found on the Bundaberg Rum Facebook page.
In this spot, a man submits to the Think Tank that his girlfriend wants him to take down the posters in his room because they are juvenile, so the Think Tank tells him to turn them into art. An artist is commissioned and captures the essence of his posters into one piece of art, which is embraced by both the girlfriend and the man. In the end, everyone is happy thanks to the Bundy Think Tank.
The Bundaberg Think Tank conversation can be found on the Bundaberg Rum Facebook page.
Trend Themes
1. Problem-solving Alcohol - Disruptive innovation opportunity: Develop alcoholic beverages with specific problem-solving features or benefits.
2. Consumer-driven Campaigns - Disruptive innovation opportunity: Create interactive campaigns that invite consumers to participate and contribute their ideas.
3. Experiential Marketing - Disruptive innovation opportunity: Utilize immersive and engaging marketing strategies to create memorable brand experiences.
Industry Implications
1. Alcoholic Beverages - Disruptive innovation opportunity: Introduce novel alcohol products that address consumer problems and provide unique experiences.
2. Advertising and Marketing - Disruptive innovation opportunity: Develop new approaches to consumer engagement through interactive and experiential campaigns.
3. Social Media and Online Platforms - Disruptive innovation opportunity: Leverage social media platforms as a medium to facilitate consumer conversations, gather insights, and drive brand engagement.
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