A demand for immersive entertainment sees curved screens popularized
Implications - Consumers are looking for a more immersive experience as virtual and augmented reality rise in popularity, which has resulted in a preference for curved screens. This move towards more engaging everyday entertainment goes against the shift towards smaller screens for consumers looking for on-demand escapism.
Trend Themes
1. Curved Screens for Immersive Experience - Consumers are demanding a more immersive experience as virtual and augmented reality rise in popularity, resulting in a preference for curved screens.
2. Ultra HD Resolution with Immersive Effect - The shift towards immersive entertainment is leading to a demand for ultra-high-definition resolution combined with a near-3D effect in TVs.
3. Jewelry-inspired Audio-visual Technology - LG's partnership with Swarovski has resulted in a successful range of products that blend OLED technology for stunning picture quality with Swarovski crystals for an opulent aesthetic.
Industry Implications
1. TV and Home Entertainment - Businesses in the TV and home entertainment industry can invest in curved screens and ultra-high-definition resolution to enhance consumer experience.
2. Virtual and Augmented Reality - The rise of virtual and augmented reality is leading to a demand for immersive experience in other areas including TVs, a potential area of disruption for businesses in this industry.
3. Jewelry and Luxury Goods - The LG-Swarovski partnership has demonstrated the potential for audio-visual technology to be combined with luxury aesthetics, paving the way for possible innovation opportunities in jewelry and luxury goods industries.
6 Featured, 31 Examples:
132,045 Total Clicks
Date Range:
Jan 14 — Oct 14
Trending:
Mild
Consumer Insight Topics:
