Monte Etna DOP Displays a Minimalist Olive on the Front
Jamie Danielle Munro — August 1, 2014 — Marketing
References: comunikare.it & packageinspiration
Monte Etna DOP has come out with a new branding design for its olive oil, done by Comunikare in Italy. Overall the design is quite meta, featuring a picture of a teardrop-like olive on the front.
The coloring of the bottle is quite classic, with a black matte finish that gives off a high-quality aesthetic. The teardrop-like look of the olive is also an interesting touch, as it grabs people's attention since it takes on a combination shape of two separate objects. Hopefully the taste of the olive oil matches the packaging, as the look will certainly grab people's attention when walking through grocery stores.
When it comes to olive oil branding, Comunikare knows how to add subtle details for a memorable look.
The coloring of the bottle is quite classic, with a black matte finish that gives off a high-quality aesthetic. The teardrop-like look of the olive is also an interesting touch, as it grabs people's attention since it takes on a combination shape of two separate objects. Hopefully the taste of the olive oil matches the packaging, as the look will certainly grab people's attention when walking through grocery stores.
When it comes to olive oil branding, Comunikare knows how to add subtle details for a memorable look.
Trend Themes
1. Minimalist Packaging Design - There is an opportunity for brands in various industries to adopt minimalist packaging designs that feature subtle yet eye-catching details.
2. High-quality Aesthetic - The use of a black matte finish for packaging design can create a perception of luxury and quality, presenting a disruptive opportunity for brands in the luxury goods industry.
3. Combination Shape Designs - Incorporating combination shapes into product designs can attract consumer attention and create a unique selling point for brands in diverse sectors.
Industry Implications
1. Food and Beverage - Brands in the food and beverage industry, particularly those in the olive oil sector, can consider adopting minimalist packaging designs to enhance their product presentation.
2. Luxury Goods - The use of black matte finishes in packaging design can be leveraged by brands in the luxury goods industry to elevate the perceived value of their products.
3. Consumer Goods - Innovative combination shape designs can be applied by brands in the consumer goods industry to differentiate their products from competitors and attract consumers' attention.
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