Online stars use their influence for a cause
Implications - The blogging phenomenon has changed the faces of journalism, the fashion industry, and now, the world of social good. Utilizing the quick-and-affordable influence gained with a good blog for philanthropic causes elevates the act of sharing one's thoughts with strangers online, signifying not only an acceptance of online communication, but a celebration of it on part of consumers.
Trend Themes
1. Bloggers for a Cause - The trend of bloggers using their influence for philanthropic causes is on the rise, opening up opportunities for businesses to partner with socially responsible bloggers for mutually beneficial campaigns.
2. Satirical Takes on Social Issues - A trend towards using satire to tackle social issues is opening up new avenues for creativity and engagement, and companies can tap into this trend by creating humorous campaigns that highlight their socially conscious endeavors.
3. Digital Video Philanthropy - The rise of digital video platforms and features that enable video creators to raise money for charitable causes is making philanthropy more accessible and participatory, and offers businesses the opportunity to align their brand with a variety of charitable organizations.
Industry Implications
1. Social Media and Content Marketing - The influence of bloggers and social media celebrities as well as the trend towards satirical content makes social media and content marketing an ideal space for businesses to engage with and make a positive contribution to social issues.
2. Philanthropy and Charitable Organizations - The ability of digital video and social media to create viral campaigns and raise funds for charitable causes presents ample opportunities for philanthropic and charitable organizations to expand their reach and impact.
3. Digital Platforms and Technology - The rise of digital video features and platforms for giving and donors is creating new opportunities for businesses to develop innovative products and services that intersect with philanthropy and social impact.
9 Featured, 78 Examples:
1,228,238 Total Clicks
Date Range:
Dec 11 — May 15
Trending:
Warm
Consumer Insight Topics:
