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Benevolent Blogging

Online stars use their influence for a cause

Implications - The blogging phenomenon has changed the faces of journalism, the fashion industry, and now, the world of social good. Utilizing the quick-and-affordable influence gained with a good blog for philanthropic causes elevates the act of sharing one's thoughts with strangers online, signifying not only an acceptance of online communication, but a celebration of it on part of consumers.
Trend Themes
1. Bloggers for a Cause - The trend of bloggers using their influence for philanthropic causes is on the rise, opening up opportunities for businesses to partner with socially responsible bloggers for mutually beneficial campaigns.
2. Satirical Takes on Social Issues - A trend towards using satire to tackle social issues is opening up new avenues for creativity and engagement, and companies can tap into this trend by creating humorous campaigns that highlight their socially conscious endeavors.
3. Digital Video Philanthropy - The rise of digital video platforms and features that enable video creators to raise money for charitable causes is making philanthropy more accessible and participatory, and offers businesses the opportunity to align their brand with a variety of charitable organizations.
Industry Implications
1. Social Media and Content Marketing - The influence of bloggers and social media celebrities as well as the trend towards satirical content makes social media and content marketing an ideal space for businesses to engage with and make a positive contribution to social issues.
2. Philanthropy and Charitable Organizations - The ability of digital video and social media to create viral campaigns and raise funds for charitable causes presents ample opportunities for philanthropic and charitable organizations to expand their reach and impact.
3. Digital Platforms and Technology - The rise of digital video features and platforms for giving and donors is creating new opportunities for businesses to develop innovative products and services that intersect with philanthropy and social impact.
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 78 Examples:
1,228,238 Total Clicks
Date Range:
Dec 11 — May 15
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Feminist Hashtag Movements
Feminist Hashtag Movements
#FeministsareUgly Aims to Dispel Stereotypes Around Feminism
After Emma Watson delivered an inspiring and game-changing speech on feminism at the United Nations New York headquarters last month, she showed the world that stereotypes surrounding feminists are... MORE
play_circle_filledHeartbreaking Anti-Bullying Videos
Heartbreaking Anti-Bullying Videos
The Jonah Mowry 'Whats Goin On' Video is Heart-Wrenching
You may have heard about the Jonah Mowry ‘Whats Goin On’ video, which has recently gotten a lot of attention on YouTube and in the media. Celebrity blogger Perez Hilton, who is known for... MORE
Comical Sobriety Selfies
Comical Sobriety Selfies
Tumblr Blogger Wexism Captures Her Favorite Responses to Being Sober
Wexism is a Tumblr blog run by a quirky, opinionated and creative woman. Recently, she decided to approach the issue of sober party-goers (those who do not indulge in the “let’s get wasted”... MORE
Body Positive Food Blogs
Body Positive Food Blogs
Fat Girl Food Squad is a Blog Community United by Food and Feminism
The the Fat Girl Food Squad is a community self-described as being united by the intersection of food, fat and feminism. Founded in Toronto, the Fat Girl Food Squad champions body positivity and is... MORE
Pride-Celebrating Photography
Pride-Celebrating Photography
Miri Matsufuji Photographed the Tokyo Rainbow Pride Parade
Photographer and blogger Miri Matsufuji documented Japan’s Tokyo Rainbow Pride Parade this year. When considering why he likes to take photos, Matsufuji says, “I guess it’s because I... MORE
play_circle_filledSatrical Women's Rights Videos
Satrical Women's Rights Videos
The Feminist Parody Makeup YouTube Video Spoofs Gender Roles
All those in search of a good laugh, check out Tadelesmith’s makeup YouTube parody on how feminists should apply their everyday makeup for the “next time [they] come into a contact with... MORE
play_circle_filledPositive Pop Song Remakes
Positive Pop Song Remakes
This Body Positive Flawless Video Encourages Fat Acceptance
Plus-size blogger and Beyonce super-fan GabiFresh found herself so inspired by the pop diva’s lyrics, she created a body positive Flawless video. Fresh first fell in love with ‘Flawless’... MORE
play_circle_filledBlogger Cancer Campaigns
Blogger Cancer Campaigns
The Swedish Childhood Cancer Foundation's Blog Battle Helps Everyone Win
As an organization that relies primarily on private donations, the Swedish Childhood Cancer Foundation set up the Blog Battle in order to tap into the power of bloggers. Although this campaign... MORE
Charitable Video Features
Charitable Video Features
YouTube is Introducing Donation Cards so Creators Can Give Back
A new donation cards feature on YouTube enables content creators to give back with every video view. It was recently announced on the YouTube Creator Blog that videos will be able to raise money for... MORE

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Charitable Vertical Videos
'Donate the Bars' Makes Good Use of the Black Bars on a Video
play_circle_filledCharitable Tortoise Commercials
Charitable Tortoise Commercials
Actor Alan Rickman Narrates This Online Ad to Help Refugees
Twitter Political Donations
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Twitter's New Feature Makes Supporting a Presidential Candidate Easy
Female Cannabis Communities
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Healthy Honeys is a Marijuana-Centered Wellness Collective for Women
Sultry Plus-Size Campaigns
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The #ImNoAngel Lingerie Ads Assert That Full Figures are Seductive
Freelance Writer Studios
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Faithful Community Collectives
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Socality Leverages Social Media to Create Local Community Groups
Wellness-Focused Communities
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play_circle_filledDIY Chemo Care Kits
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Rethink Breast Cancer's 'How to be a Loved One' Series is Sweet and Supportive
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Tearjerker Tissue Ads
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play_circle_filledTanning Funeral Pranks
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This Campaign Reveals the Dangers of Indoor Tanning and Health
Female-Skewed Mobile Ads
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Cottonelle's #Moreisbetter Campaign Targets Female Consumers
Interactive Mental Health Videos
Interactive Mental Health Videos
Replace the Face is an Evocative Music Video and Message Board
Female-Empowering Platforms
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WIE Network Features Insights & Inspiration from World-Changing Women
Contactless Donation Shops
Contactless Donation Shops
This Interactive Display Window Collects Contactless Payment Donations
Virtual Baby Showers
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play_circle_filledAffordable Prosthetic Nipples
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Charitable Journey-Sharing Glasses
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Sunscreen Reminder Bracelets
Sunscreen Reminder Bracelets
This Skincare Device Tracks Your Exposure to the Sun
Pool Noodle Passageways
Pool Noodle Passageways
Les Astronautes Update Your Walk Home with a New Live-Art Installation
Bathroom Mirror Selfies
Bathroom Mirror Selfies
Mirrorsme Takes Creative Selfies Using Her Incredible Art Skills
Anti-Bullying Art Projects
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Lindsay Bottos' Tumblr Blog Calls Out Instances of Cyberbullying Online
Satirical Selfie Drawings
Satirical Selfie Drawings
The French Girls App Provides a Hilarious and Eye-Opening Service
Donut-Devouring Campaigns
Donut-Devouring Campaigns
Dunkin' Donuts' Shark Week Discovery Campaign Wants Selfies with Donuts
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Laughing Lady Campaigns
This Campaign By Turkish Women Mocks Deputy Prime Minister Bulent Arinc
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Selfie Addiction Help Videos
This Selfie Addiction Video is Funny and Surprisingly True
3D-Printed Selfies
3D-Printed Selfies
Using 3D Printing Technology, Shapify Lets You Print Yourself
Time-Lapse Selfie Videos
Time-Lapse Selfie Videos
Rebecca Brown TakesCondenses 6 1/2 Years into One Touching Video
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John Green is Rooting For World Cup Teams Based on Donations
Hollywood Diet Photography
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Dan Bannino's ‘Still Diet’ Series Depicts Weird Celebrity Diets
play_circle_filledInspiring LGBT Celebration Videos
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The Toronto WorldPride 2014 Video Honors the Global Festival
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This Partition Parody Laments Your Student Loan Woes
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Shameless Goes Flawless by Maya Washington Channels Beyonce
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Break.com and Prank It FWD Teamed Up to Do This Nice April Fools Prank
play_circle_filledCharitable YouTuber Campaigns
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PewDiePie's '25 Million Bros' Are Fundraising for Save the Children
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The Superfruit Singers Cover the Entire Beyonce Album in 5 Minutes
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The AirSnap App Allows You to Capture Pictures Remotely Using Two Devices
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The Viral 'No Makeup Selfies' are a Perfectly Sefless Act
play_circle_filledComical Fitness Selfies
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Instagram User Kelly Roberts Took a Series of Funny Selfies While Running
Pop Song Grandma Interpretations
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These Three Grandmas Read the Lyrics to Beyonce's Drunk in Love
LGBTQ Identity Photography
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'The Identity Project' Celebrates LGBTQ Gender Roles
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Superfruit Performs an Entire Album Worth of Beyonce Cover Songs
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'Dunkin Love' Waxes Poetic About Donuts to the Tune of Beyonce
Feminist Twitter Avatars
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Make the First Strike with These Preemptive Internet Avatars
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These New ATMs Called 'GAYTMs' Promote LGBTQ Support
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The 'My Calvins' Campaign Features Tons of Celebs in CK Underwear
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These LGBT Posters Rework Soviet Propoganda into Gay Pride
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The Year of the Selfie Graphic Examines Successful Selfie Campaigns
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If All Disney Princesses Were Replaced with Beyoncé
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'The Streets of San Francisco' Celebrates the City's Gay Pride
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