Entrepreneurs use social platforms as a base for building businesses
Implications - Fighting against tough economic times, young entrepreneurs are seeking to maximize their skills, particularly in technology, in the business realm. Using platforms such as Instagram and Facebook as a source for both retail and exposure, tech-savvy youths are leveraging their online capabilities to promote their brand in a digital and easily adaptable manner.
Trend Themes
1. Social Media as Business Platforms - Young entrepreneurs are utilizing platforms like Facebook and Instagram to leverage their online capabilities to promote their brand in a digital and easily adaptable manner.
2. App Advancement and Support Services - Start-up supporting campaigns like FbStart and the Bridge are offering a helping hand to startups, entrepreneurs and developers to refine their app development while providing access to tools and services.
3. Entrepreneurial Online Communities - Online communities like Coca Cola's 'The Bridge' are connecting entrepreneurs with established businesses and industry leaders to showcase talent, encourage dialogue and collaboration.
Industry Implications
1. E-commerce - Social media-inspired shops like Keep utilize the popularity and accessibility of platforms like Instagram to attract a broader market.
2. Edtech - Kid-sourced creation sites like DIY.org create a safe and educational platform for creative kids to connect with one another.
3. Music Industry - Video streaming payment systems like Audiam provide fairness and transparency for artist compensation on YouTube videos.
9 Featured, 80 Examples:
394,521 Total Clicks
Date Range:
Dec 13 — Jun 15
Trending:
Warm
Consumer Insight Topics:
