The antiquated profession permeates markets as a symbol of masculinity
Implications - As movements like Movember continue to accelerate the appeal of masculinity, the image of the lumberjack is re-entering popular culture. This shift towards hyper-masculinity acknowledges male consumers using nostalgic, iconic imagery, and is most effectively being adopted as a way to market typically female-targeted products to men.
Trend Themes
1. Hyper-masculinity Marketing - Creating a cultural shift towards hyper-masculinity that acknowledges male consumers by using nostalgic, iconic imagery.
2. Contemporary Rugged Aesthetic - Developing contemporary and youthful takes on the traditional, rugged aesthetic of fishermen and lumberjacks.
3. Charitable Movember Campaigns - Creating charitable movements and campaigns, such as Chunky Movember, to raise awareness for men's health issues.
Industry Implications
1. Fashion - Exploring the use of traditional rugged clothing, such as plaid and chunky knits, in creating fashionable looks for men.
2. Food - Combining charity and food marketing to create innovative contests and campaigns that raise awareness for social issues.
3. Advertising - Developing attention-grabbing ad campaigns that tap into cultural movements, such as Movember, to promote a product or service.
4 Featured, 35 Examples:
740,245 Total Clicks
Date Range:
Dec 13 — Nov 14
Trending:
Warm
Consumer Insight Topics:
