Dr. Jekyll & Mr. Hyde Packaging Includes a Pair of Different Beverages
Amelia Roblin — January 14, 2014 — Marketing
References: eduardodelfraile
The concept behind Dr. Jekyll & Mr. Hyde packaging was based around the creation of a special edition combo of gin and tonic. When mixed together, the pair of drinks make a distinctive and cohesive concoction, with one as soft and the other as hard and alcoholic.
Designer Eduardo del Fraile exercised a playful and pop cultural approach to the set with each product representing one of two personalities in the same individual. The Strange Case of Dr. Jekyll & Mr. Hyde made for quite the intriguing comparison.
For PM Invest, del Fraile bottled the beverages into clear beakers to evoke a scientific reference. The concept is sufficiently interesting on its own, only to be enhanced by the bright colors of the liquid within the flasks.
Designer Eduardo del Fraile exercised a playful and pop cultural approach to the set with each product representing one of two personalities in the same individual. The Strange Case of Dr. Jekyll & Mr. Hyde made for quite the intriguing comparison.
For PM Invest, del Fraile bottled the beverages into clear beakers to evoke a scientific reference. The concept is sufficiently interesting on its own, only to be enhanced by the bright colors of the liquid within the flasks.
Trend Themes
1. Combo Packaging - Creating special edition combos of products that offer a unique experience or functionality.
2. Interactive Packaging - Designing packaging that requires user interaction or mixing to create a complete product.
3. Pop Cultural Branding - Employing playful and pop cultural elements in product branding for increased intrigue and appeal.
Industry Implications
1. Beverage Packaging - Exploring innovative packaging designs in the beverage industry to enhance consumer experience and engagement.
2. Gin and Tonic - Developing unique offerings in the gin and tonic industry that combine different flavors or characteristics for a distinctive drinking experience.
3. Design and Branding - Utilizing creative design and branding strategies to captivate consumers and differentiate products in the market.
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