3000 BC's Olive Oil Packaging Design References Ancient Greece
Laura McQuarrie — October 27, 2014 — Lifestyle
References: thekotsonisestate.gr & packagingoftheworld
This olive oil packaging design by The BrandHouse for The Kotsonis Estate presents an organic and an extra virgin olive oil as precious oils that have been around for thousands of years.
Branding for the 3000 BC olive oil products was inspired by the fact that The Kotsonis Estate is situated near Ancient Mycenae, which is an area tied to the history of olive oil production. Archaeologists estimate that some of the world's first olive oil was produced way back in 3,000 BC, which is where this brand now gets its name from. The two olive oil bottles have shapely forms that draw inspiration from ancient Greek pottery and are printed with motifs that pay tribute to the origins of the oil, while still being appealing to a modern audience.
Branding for the 3000 BC olive oil products was inspired by the fact that The Kotsonis Estate is situated near Ancient Mycenae, which is an area tied to the history of olive oil production. Archaeologists estimate that some of the world's first olive oil was produced way back in 3,000 BC, which is where this brand now gets its name from. The two olive oil bottles have shapely forms that draw inspiration from ancient Greek pottery and are printed with motifs that pay tribute to the origins of the oil, while still being appealing to a modern audience.
Trend Themes
1. Ancient-inspired Packaging Designs - Designs that draw inspiration from ancient civilizations offer an opportunity for brands to create a unique and nostalgic packaging experience.
2. Historical Branding - Branding strategies that highlight the historical origins of a product can create a sense of authenticity and appeal to consumers.
3. Traditional Meets Modern - Combining traditional design elements with modern aesthetics can create a balance that appeals to a wide range of consumers.
Industry Implications
1. Food and Beverage Packaging - Incorporating ancient-inspired packaging designs can differentiate products in a competitive market and create a memorable brand image.
2. Branding and Marketing - Historical branding strategies provide an opportunity for marketing professionals to create compelling narratives that resonate with consumers.
3. Art and Design - The fusion of traditional and modern design elements in packaging opens up new creative possibilities for artists and designers.
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