Epleslang’s Apple Juice Bottle Design is Wrapped Up in Vines
Laura McQuarrie — August 2, 2014 — Lifestyle
References: dinamo.no & thedieline
The apple juice bottle designed for Epleslang by Dinamo Design presents the juice in an upscale way. Although apple juice is often associated with kids and comes either in a juice box or canned form, this design is elegantly packaged in glass like a fine wine.
For protection, the Epleslang apple juice bottle is wrapped with a black and white paper printed with foliage, so that it looks as if there is an actual apple tree growing on the bottle. Once the paper layer is stripped away, the glass is left completely exposed, showing off the golden color of the juice. To tie in with the paper, the bottles have been branded with a leafy circular emblem, expressing balance. Equality is also a huge part of how Epleslang operates, as its apples are hand-picked by people with disabilities who have difficulty being accepted into the workforce.
For protection, the Epleslang apple juice bottle is wrapped with a black and white paper printed with foliage, so that it looks as if there is an actual apple tree growing on the bottle. Once the paper layer is stripped away, the glass is left completely exposed, showing off the golden color of the juice. To tie in with the paper, the bottles have been branded with a leafy circular emblem, expressing balance. Equality is also a huge part of how Epleslang operates, as its apples are hand-picked by people with disabilities who have difficulty being accepted into the workforce.
Trend Themes
1. Upscale Packaging - Innovative packaging designs that elevate the perception of a product.
2. Natural Aesthetics - Designs that incorporate natural elements to create a visually appealing product.
3. Inclusive Employment - Incorporating social responsibility initiatives by employing individuals with disabilities.
Industry Implications
1. Beverage Packaging - Opportunities to explore unique and visually striking packaging designs for beverages.
2. Food and Beverage - Creating products that cater to the growing demand for visually appealing and natural-looking food and beverages.
3. Social Impact - Developing employment strategies that promote inclusivity and social responsibility.
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