Alma Teas&Herbal; Infusions' Gin&Tonic; Tea is Neatly Packed in Kraft
Laura McQuarrie — May 29, 2014 — Lifestyle
References: rogercortes & packagingoftheworld
Alma Teas&Herbal Infusions offers a variety of interesting, organic infusions, including ones for making gin and tonic tea. To elevate its range of Gin&Tonic herbal mixes, Estudi Roger Cortés was put to the task of developing packaging for three of the herbal infusions.
Going along with the earthy feel of the product, the towering tea box was produced in raw kraft and wrapped with a whimsical ink illustration that represents the infusion cycle. Since the three teas are stacked one on top of another, this creates enough room to make the box much taller than the average tea box, with enough room to show off a realistically sized photo of a glass of gin to suggest its purpose.
Going along with the earthy feel of the product, the towering tea box was produced in raw kraft and wrapped with a whimsical ink illustration that represents the infusion cycle. Since the three teas are stacked one on top of another, this creates enough room to make the box much taller than the average tea box, with enough room to show off a realistically sized photo of a glass of gin to suggest its purpose.
Trend Themes
1. Organic Infusions - There is an opportunity for disruptive innovation in the development of unique organic infusions with interesting flavors.
2. Whimsical Packaging - Innovative and whimsical packaging designs can enhance the appeal and experience of tea products, attracting consumers.
3. Stacked Tea Packaging - Developing stacked tea packaging allows for creative and visually appealing product presentation, making it stand out on shelves.
Industry Implications
1. Tea Manufacturing - Tea manufacturers could explore the use of organic ingredients and innovative flavor combinations to create unique infusions and target health-conscious consumers.
2. Packaging Design - The packaging design industry can leverage whimsical and creative concepts to develop visually captivating tea packaging that appeals to consumers.
3. Alcoholic Beverage Industry - By incorporating tea infusions into alcoholic beverages, the industry can tap into the growing demand for unique and flavorful drink options.
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