Farmhouse Culture's 'Gut Punch' is Naturally Sweetened with Stevia
Laura McQuarrie — April 28, 2017 — Lifestyle
References: farmhouseculture & projectnosh
Alongside its existing range of savory probiotic Gut Shots, Farmhouse Culture recently introduced a line of probiotic drinks made from fermented vegetables sweetened with stevia under the name 'Gut Punch.'
The flavors of single-serve Gut Punch bottles include fresh, fruity varieties like Ginger Lemon, Strawberry Hibiscus and Mango Guava, as well as ones like Cola and Orange Cream that boast soda-inspired flavors; as fermented beverages, the drinks are slightly fizzy, but are a much healthier alternative to sugary, carbonated drinks. The entire beverage range is certified organic, non-GMO and boasts no gluten or dairy.
Many consumers are now looking to add probiotic-rich foods like sauerkraut and kimchi to their diets because of the role that the digestive system plays in one's overall health.
The flavors of single-serve Gut Punch bottles include fresh, fruity varieties like Ginger Lemon, Strawberry Hibiscus and Mango Guava, as well as ones like Cola and Orange Cream that boast soda-inspired flavors; as fermented beverages, the drinks are slightly fizzy, but are a much healthier alternative to sugary, carbonated drinks. The entire beverage range is certified organic, non-GMO and boasts no gluten or dairy.
Many consumers are now looking to add probiotic-rich foods like sauerkraut and kimchi to their diets because of the role that the digestive system plays in one's overall health.
Trend Themes
1. Probiotic-rich Beverages - Farmhouse Culture's 'Gut Punch' line of fermented probiotic drinks showcases the growing trend of probiotic-rich beverages that offer a healthier alternative to sugary sodas.
2. Naturally Sweetened Drinks - Farmhouse Culture's use of stevia as a natural sweetener in their 'Gut Punch' drinks reflects the trend of consumers seeking beverages that are sweetened without artificial ingredients.
3. Fermentation-based Products - Farmhouse Culture's fermented probiotic drinks tap into the trend of consumers seeking out fermented foods and beverages for their potential gut health benefits.
Industry Implications
1. Beverage - The beverage industry can explore the opportunity of developing more probiotic-rich drinks, focusing on natural sweeteners and fermentation as key differentiators.
2. Health Food - The health food industry can leverage the growing consumer interest in probiotics and create innovative products that offer digestive health benefits.
3. Organic Food - The organic food industry can capitalize on the demand for clean and natural ingredients by creating more certified organic, non-GMO, and gluten-free probiotic products.
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