Ocean Blu Supports Environmental Causes and is Low in Calories
Riley von Niessen — March 8, 2018 — Eco
References: drinkoceanblu & drinkoceanblu
Ocean Blu Vodka Soda is a new alcoholic beverage, which is produced in British Columbia.
The brand uses the slogan "Drink well and do good with Ocean Blu Vodka Soda," speaking to its goal to provide support to ocean conservation efforts by donating a portion of its proceeds to these initiatives. In addition, the drink's plastic-free and recyclable packaging ensures that no animals will get caught in it and that it will not pollute waterways. Every time a consumer buys a six-pack, the brand donates $0.25 to an initiative that benefits oceans, waterways, and marine life. The brand has also partnered with the Vancouver Aquarium to be a part of its Ocean Wise initiative, and carries the "Preservation Promise" badge, a sign of its dedication to maintaining a clean and healthy ocean,
Currently, there are two flavors of Ocean Blu available: Pomelo Nectar, which has a light citrus flavor with a hint of nectarine, and Costal Berry, which has a fruity berry taste. In addition to tasting great, Ocean Blu Vodka Soda has just 100 calories a can, and no added sugar. The cans can be purchased at independently owned liquor stores in BC.
The brand uses the slogan "Drink well and do good with Ocean Blu Vodka Soda," speaking to its goal to provide support to ocean conservation efforts by donating a portion of its proceeds to these initiatives. In addition, the drink's plastic-free and recyclable packaging ensures that no animals will get caught in it and that it will not pollute waterways. Every time a consumer buys a six-pack, the brand donates $0.25 to an initiative that benefits oceans, waterways, and marine life. The brand has also partnered with the Vancouver Aquarium to be a part of its Ocean Wise initiative, and carries the "Preservation Promise" badge, a sign of its dedication to maintaining a clean and healthy ocean,
Currently, there are two flavors of Ocean Blu available: Pomelo Nectar, which has a light citrus flavor with a hint of nectarine, and Costal Berry, which has a fruity berry taste. In addition to tasting great, Ocean Blu Vodka Soda has just 100 calories a can, and no added sugar. The cans can be purchased at independently owned liquor stores in BC.
Trend Themes
1. Ocean Conservation-focused Beverages - Opportunity for brands to align with environmental causes and donate proceeds to initiatives aimed at ocean conservation.
2. Plastic-free Packaging - Potential for brands to utilize recyclable and animal-friendly packaging to reduce pollution and harm to marine life.
3. Low-calorie Alcoholic Beverages - Demand for beverages with low calorie content and no added sugar, creating an opportunity for brands to cater to health-conscious consumers.
Industry Implications
1. Alcoholic Beverage Industry - Brands can explore the use of innovative marketing strategies and partnerships with environmental organizations to appeal to eco-conscious consumers.
2. Packaging Industry - Potential for development and adoption of plastic-free and recyclable packaging solutions to address environmental concerns and meet consumer demand.
3. Health and Wellness Industry - Increased interest in low-calorie, no added sugar alcoholic beverages presents an opportunity for brands to cater to health-conscious individuals and capitalize on the wellness trend.
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