'Live Soda' Uses Familiar Flavors for Its Better-for-You Beverages
Laura McQuarrie — March 9, 2018 — Lifestyle
To expand upon the kombucha beverages and drinking vinegars that it already offers, Live Soda launched a probiotic soda line at Natural Products Expo West.
As many consumers are opting for healthier alternatives to sugar-laden sodas, Live Soda offers a number of better-for-you renditions of familiar products such as 'Cola,' 'Doctor' and 'Lemon-Lime,' which mimic some of the most iconic sodas from across the industry. The zero-calorie, no-caffeine and sugar-free sodas are sweetened with monk fruit extract and boast a a billion colony forming units of probiotics.
Since there is often great physical distance between where healthy probiotic drinks and sodas are presented in-store, these Live Soda beverages are set to give soda drinkers in particular a healthier option to consider the next time they are looking to purchase something refreshing and carbonated.
As many consumers are opting for healthier alternatives to sugar-laden sodas, Live Soda offers a number of better-for-you renditions of familiar products such as 'Cola,' 'Doctor' and 'Lemon-Lime,' which mimic some of the most iconic sodas from across the industry. The zero-calorie, no-caffeine and sugar-free sodas are sweetened with monk fruit extract and boast a a billion colony forming units of probiotics.
Since there is often great physical distance between where healthy probiotic drinks and sodas are presented in-store, these Live Soda beverages are set to give soda drinkers in particular a healthier option to consider the next time they are looking to purchase something refreshing and carbonated.
Trend Themes
1. Probiotic Soda Alternatives - Live Soda offers healthier renditions of familiar sodas, providing consumers with a better-for-you alternative to sugar-laden drinks.
2. Monk Fruit Sweetened Beverages - The use of monk fruit extract as a natural sweetener in Live Soda's zero-calorie sodas presents an opportunity for other beverage companies to explore this ingredient in their own products.
3. Convenience of Probiotic Drinks - By introducing probiotic sodas in familiar flavors, Live Soda taps into the convenience of the soda aisle, making it easier for consumers to choose a healthier option.
Industry Implications
1. Beverage - The beverage industry can explore creating their own better-for-you alternative sodas using monk fruit extract as a natural sweetener.
2. Health and Wellness - The trend towards healthier alternatives to sugary drinks creates an opportunity for the health and wellness industry to develop and market probiotic beverages.
3. Retail - Retailers can capitalize on the rising demand for probiotic drinks by offering a dedicated section for these products, alongside traditional sodas.
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