The Brand Cove Kombucha Was Created Out of a Fermentation Experiment
Mishal Omar — February 21, 2017 — Lifestyle
References: petes & thechronicleherald
The tea brand Cove Kombucha was created by Ryan MacLellan, who once experimented with creating fermented beverages from scoby and decided to turn it into a business.
MacLellan fell in love with the process of creating kombucha teas, and thus Cove Kombucha was born. The beverage collection features ingredients that are locally sourced, and offers a dynamic range of flavors. These flavors include Concord Grape, Orange Ginger, Blueberry Pomegranate, Mango Turmeric, and Strawberry Hibiscus. Not only are the beverages flavorful, but their small-batch nature and fermented base makes them well-suited for those interested in improving or maintaining their digestive health.
Cove Kombucha's ability to offer a wide range of flavors and gut-healthy products makes the brand ideal for health conscious consumers.
MacLellan fell in love with the process of creating kombucha teas, and thus Cove Kombucha was born. The beverage collection features ingredients that are locally sourced, and offers a dynamic range of flavors. These flavors include Concord Grape, Orange Ginger, Blueberry Pomegranate, Mango Turmeric, and Strawberry Hibiscus. Not only are the beverages flavorful, but their small-batch nature and fermented base makes them well-suited for those interested in improving or maintaining their digestive health.
Cove Kombucha's ability to offer a wide range of flavors and gut-healthy products makes the brand ideal for health conscious consumers.
Trend Themes
1. Locally Sourced Beverages - Opportunity for businesses to capitalize on the growing demand for locally sourced food and drinks by offering a wide range of flavorful options.
2. Fermented Beverages - Disruptive innovation opportunity for businesses to experiment with creating new and unique fermented beverage products.
3. Digestive Health Products - Market potential for businesses to develop and promote gut-healthy products that improve or maintain digestive health.
Industry Implications
1. Tea Industry - Tea companies can explore the trend of locally sourced beverages and develop new kombucha tea flavors using local ingredients.
2. Food and Beverage Industry - Opportunity for food and beverage companies to create new fermented beverage products and cater to health conscious consumers.
3. Wellness Industry - Businesses in the wellness industry can tap into the trend of digestive health products and offer gut-healthy beverages as part of their offerings.
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