The Freshbe Soft Drinks Target Millennials with Cocktail-Flavored Drinks
Katherine Pendrill — May 17, 2015 — Life-Stages
References: uk.gfdrinks.ch & trndmonitor
The new line of Freshbe cocktail-inspired soft drinks are targeted at the latest generation of "Millennial flavour-seekers." Produced by Global Functional Drinks, the company explains that its drinks are designed for millennial consumers who have outgrown classic kids sodas and are now looking for the next major flavor sensation.
To capture the millennial market, Freshbe drinks are derived from the taste of popular cocktails in the US and UK. The soft drinks come in five different fruit-forward flavors, including Mojito, Cosmopolitan, Pina Colada, Sex on the Beach, Strawberry Margarita Light and Mai Tai Slim. Despite its boozy inspiration, Freshbe sodas are entirely non-alcoholic. Additionally, the soft drinks are naturally flavored and they contain no artificial colors or preservatives.
With their high-quality ingredients and creative cocktail-inspired flavors, Freshbe soft drinks put a refreshing twist on traditional sodas.
To capture the millennial market, Freshbe drinks are derived from the taste of popular cocktails in the US and UK. The soft drinks come in five different fruit-forward flavors, including Mojito, Cosmopolitan, Pina Colada, Sex on the Beach, Strawberry Margarita Light and Mai Tai Slim. Despite its boozy inspiration, Freshbe sodas are entirely non-alcoholic. Additionally, the soft drinks are naturally flavored and they contain no artificial colors or preservatives.
With their high-quality ingredients and creative cocktail-inspired flavors, Freshbe soft drinks put a refreshing twist on traditional sodas.
Trend Themes
1. Cocktail-inspired Soft Drinks - The emerging trend of beverage manufacturers creating non-alcoholic cocktail-inspired soft drinks presents an opportunity for innovation in the soda industry.
2. Natural Flavors - As consumers increasingly seek out natural flavors and ingredients, there is an opportunity for the soda industry to develop more natural and organic soft drinks.
3. Millennial-targeted Products - Manufacturers can create millennial-focused products, such as Freshbe soft drinks aimed at flavor-seekers, to capture a younger customer base.
Industry Implications
1. Soft Drink Industry - The soft drink industry can benefit from creating innovative and unique products, such as cocktail-inspired sodas, to appeal to a broader customer base.
2. Beverage Industry - New product development in the beverage industry, with a focus on natural flavors and targeting millennials, offers a significant opportunity for companies to gain market share.
3. Foodservice Industry - The introduction of cocktail-inspired soft drinks could offer restaurants and bars an innovative and unique menu item to attract younger consumers looking for non-alcoholic beverages with complex flavors.
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