The 'Humble Honey Soda' Raises Awareness and Money for Bee Preservation
References: humblehoneysoda.co.nz & thedieline
Humble Honey Soda is a sweet fizzy beverage that uses two full spoons of New Zealand honey in each bottle. The deliciously sweet soda is a product of the Humble brand's initiative to protect the global bee community.
In order to raise awareness and monetary donations for bee protection, the brand funds one bee hive every time a case of Humble Honey Soda is sold.
Humble worked with 'Unified Brands' to design the prefect packaging and logo. To capture the true essence of the beverage, the design team made a logo shaped like a bee. The logo features two crisscrossed spoons, which act as wings paired with a droplet of honey, which represents the bee's body. Additionally, the label of each soda reads "Inside every bottle, there's two teaspoons of honey. Outside there are more bees in the world."
In order to raise awareness and monetary donations for bee protection, the brand funds one bee hive every time a case of Humble Honey Soda is sold.
Humble worked with 'Unified Brands' to design the prefect packaging and logo. To capture the true essence of the beverage, the design team made a logo shaped like a bee. The logo features two crisscrossed spoons, which act as wings paired with a droplet of honey, which represents the bee's body. Additionally, the label of each soda reads "Inside every bottle, there's two teaspoons of honey. Outside there are more bees in the world."
Trend Themes
1. Sustainable Beverages - Develop eco-friendly and socially responsible beverages that support environmental and social causes.
2. Bee Preservation - Create products and initiatives that raise awareness, support and fund bee preservation and sustainability.
3. Natural Sweeteners - Incorporate natural sweeteners like honey and other plant-based alternatives in beverage products to provide healthier options for consumers.
Industry Implications
1. Beverage Industry - Develop innovate beverage products and sustainable packaging to support eco-friendly initiatives and social causes.
2. Environmental Conservation - Partner with bee preservation and sustainability initiatives to develop products and promote awareness to protect the biodiversity of the planet.
3. Health Food Industry - Explore opportunities to use natural sweeteners and other plant-based ingredients to create healthier products that meet the growing demand for natural and sustainable food options.
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