Kombucha Zest Organic Health Drinks are Marketed in a Hip Way
Michael Hemsworth — December 23, 2016 — Lifestyle
References: jamandco.au & packagingoftheworld
Many organic health drinks focus on natural lifestyles and health benefits, but Kombucha Zest features a marketing approach that likens it to being a hip soda brand. Featuring flavor names like Wild Summer, Hot Threesome and On the Beach, the Kombucha Zest beverages are targeted towards a young audience.
Kombucha is a beverage that is praised by many natural health practitioners, but often perceived in the mainstream market as being somewhat alternative. The branding for Kombucha Zest plays on this notion by giving the branding a distinct edge that makes the drinks appear as fresh, hip and vibrant. This is achieved through the above-mentioned flavor names as well as vibrant colors and punchy typography.
The branding for the Kombucha Zest organic health drinks is the work of Jam&Co.
Kombucha is a beverage that is praised by many natural health practitioners, but often perceived in the mainstream market as being somewhat alternative. The branding for Kombucha Zest plays on this notion by giving the branding a distinct edge that makes the drinks appear as fresh, hip and vibrant. This is achieved through the above-mentioned flavor names as well as vibrant colors and punchy typography.
The branding for the Kombucha Zest organic health drinks is the work of Jam&Co.
Trend Themes
1. Playful Branding - The use of vibrant colors, punchy typography, and playful flavor names in Kombucha Zest's branding presents an opportunity to create disruptive innovation in the organic health drink industry.
2. Targeting Young Audience - Kombucha Zest's marketing approach of targeting a young audience with a hip soda brand-like image can inspire disruptive innovation in how health drinks are marketed to younger consumers.
3. Repositioning Alternative Products - Kombucha Zest's branding strategy could encourage disruptive innovation by repositioning alternative health drinks like kombucha as trendy, fresh, and vibrant choices in the mainstream market.
Industry Implications
1. Beverage Industry - The playful branding and targeting of a young audience by Kombucha Zest presents disruptive innovation opportunities for the beverage industry, particularly in the organic health drink segment.
2. Health and Wellness Industry - Kombucha Zest's fresh and vibrant branding approach can inspire disruptive innovation in how health and wellness products are marketed, appealing to a younger demographic.
3. Graphic Design Industry - The visually appealing branding created by Jam&Co for Kombucha Zest provides opportunities for disruptive innovation within the graphic design industry, particularly in the realm of branding for health products.
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