Vegan brands are elevating their products with the help of artificial intelligence
Trend - Brands in the plant-based category are developing their own technology or partnering up with a specialized company in order to bring the integrity of their vegan products to a new level. In this space, artificial intelligence is used to determine the best ingredients and recipe ratios for optimal consumer experience, especially when it comes to texture and health benefits.
Insight - Through a combination of wanting to be healthier in their lifestyle choices and determined to lessen their carbon footprint in light of climate change, many contemporary consumers are limiting their intake of animal-based products or switching to a vegan diet altogether. As this proves to be a challenge for some, individuals look for a seamless introduction into the plant-based experience as they attempt to embrace more sustainable alternatives. In this space, many emphasize the need for flavor and texture since it is an important part in their ability to enjoy their meal.
Insight - Through a combination of wanting to be healthier in their lifestyle choices and determined to lessen their carbon footprint in light of climate change, many contemporary consumers are limiting their intake of animal-based products or switching to a vegan diet altogether. As this proves to be a challenge for some, individuals look for a seamless introduction into the plant-based experience as they attempt to embrace more sustainable alternatives. In this space, many emphasize the need for flavor and texture since it is an important part in their ability to enjoy their meal.
Workshop Question - How might you elevate the integrity of your vegan product?
Trend Themes
1. AI-driven Plant-based Products - The combination of AI and plant-based products is being used to create diverse and sustainable offerings that replicate animal-derived foods and support ethical and health-conscious consumer choices.
2. Ingredient Analysis Through AI - AI-generated flavors and ingredient analytics offer opportunities for developing new taste profiles, enhancing existing products, and streamlining R&D processes.
3. Menu Scanning with AI Tech - AI-powered apps and portals are addressing the information gap in the food industry by scanning menus and providing personalized dietary recommendations to people with specific needs.
Industry Implications
1. Food & Beverage Industry - The food & beverage industry can leverage AI-powered ingredient analysis and formulation to develop new plant-based products that cater to evolving consumer needs, and provide personalized dietary options through menu scanning services.
2. Artificial Intelligence Industry - AI has immense potential for developing solutions and applications that enhance and optimize plant-based food offerings through flavor profiling, recipe generation, and ingredient discovery.
3. Health & Wellness Industry - The health & wellness industry can capitalize on the growing demand for sustainable and ethical food choices by partnering with AI-driven startups to develop innovative plant-based products that prioritize consumer health and nutrition needs.
