These Festive Cards Were Co-Created by Humans & Artificial Intelligence
Laura McQuarrie — December 11, 2019 — Art & Design
References: happyholid.ai & campaignlive
To dispel conflicts based around humans versus artificial intelligence, R/GA London worked in collaboration with artificial intelligence to create a series of festive cards for the Christmas season. Happyholid.AI was created by providing hundreds of holiday greetings and songs so that a program using machine learning could generate messages for the cards. In all, 20 cards are being sold online and all of the profits will help to support Code Your Future.
The festive cards co-created by humans and AI range from funny to nonsensical, exploring holiday characters and themes like the Grinch, three wise women, Christmas trees, tinsel, snow and chilly winter temperatures. The cards are the perfect example of how AI can be used to inspire creative new ideas on a project.
Image Credit: R/GA London
The festive cards co-created by humans and AI range from funny to nonsensical, exploring holiday characters and themes like the Grinch, three wise women, Christmas trees, tinsel, snow and chilly winter temperatures. The cards are the perfect example of how AI can be used to inspire creative new ideas on a project.
Image Credit: R/GA London
Trend Themes
1. AI-created Cards - Human-AI collaboration to generate personalized cards disrupts traditional greeting card industry.
2. Machine Learning for Design - Using machine learning in design accelerates the creative process, resulting in unique and innovative outputs.
3. Ethical AI - Collaborating with AI for social good can help build public trust and overcome human-AI conflicts.
Industry Implications
1. Greeting Cards - AI-generated cards can revolutionize the greeting card industry by offering personalized, creative and unique cards.
2. AI-integrated Design - Design and creative agencies can integrate AI in their workflows and processes to streamline and produce innovative outputs.
3. Social Good Organizations - AI can be leveraged by social good organizations to raise funds, awareness and innovate for a cause.
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