5thru's Drive-Thru Experience Involves Custom Recommendations
Laura McQuarrie — April 2, 2019 — Lifestyle
References: 5thru & prnewswire
5thru is reshaping the drive-thru experience with AI-driven technology that takes the buying choices of customers into account. 5thru's AI technology gives drive-thrus the ability to use customer profiles and information collected by artificial intelligence so that servers can provide personalized recommendations. This system allows for patterns to be recognized and for featured products to be called out based on dietary preferences.
The three-part system from 5thru involves a camera that scans a driver's license plate to create a customer profile, an internal screen for QSR and fast casual establishments that reveals that customer's order history and product recommendations to upsell menu items. The last component of the system includes the ability for consumers to automate payments with a one-time opt-in to speed up service in the future—5thru estimates that it "[increases] drive-thru throughput by 45% or more."
The three-part system from 5thru involves a camera that scans a driver's license plate to create a customer profile, an internal screen for QSR and fast casual establishments that reveals that customer's order history and product recommendations to upsell menu items. The last component of the system includes the ability for consumers to automate payments with a one-time opt-in to speed up service in the future—5thru estimates that it "[increases] drive-thru throughput by 45% or more."
Trend Themes
1. AI-driven Drive-thru - The integration of artificial intelligence technology in drive-thrus to enhance customer experiences and increase efficiency.
2. Personalized Recommendations - The use of customer profiles and AI technology to provide customized recommendations in the drive-thru ordering process.
3. Automated Payment Systems - The implementation of one-time opt-in payment systems to streamline transactions and speed up drive-thru service.
Industry Implications
1. Quick-service Restaurants (QSR) - The use of AI-driven drive-thru technology can revolutionize customer experiences and boost sales in the QSR industry.
2. Fast-casual Restaurants - Fast-casual establishments can leverage AI-powered drive-thru systems to provide personalized recommendations and increase customer satisfaction.
3. Retail Technology - Retail technology companies can explore opportunities to integrate AI and automated payment systems in drive-thrus to enhance efficiency and convenience.
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