The AI System Dubbed 'Nikolay Ironov' Fooled Clients for A Year
Grace Mahas — July 20, 2020 — Tech
References: artlebedev.ru & fastcompany
Nikolay Ironov claimed to be a Russian designer who excelled at creating quirky, vibrant logos for influencers, restaurants, apps, new products, and more, however, the design firm recently unveiled that Ironoy was not actually a person, but rather an artificial intelligence system created by the firm. According to the firm, when clients were informed of the "artist's" true, robotic identity, they were amused rather than upset.
The Nikolay Ironoy system was taught how to create realistic vector images from scratch that were undetectable from human-made designs. Based on the information a human designer entered about the company or product, and based on the text entered, the AI system will pick out various keywords to visualize. A human designer from the firm will decide which design to show the client from the various branding options created by the system.
Image Credit: Art Lebedev
The Nikolay Ironoy system was taught how to create realistic vector images from scratch that were undetectable from human-made designs. Based on the information a human designer entered about the company or product, and based on the text entered, the AI system will pick out various keywords to visualize. A human designer from the firm will decide which design to show the client from the various branding options created by the system.
Image Credit: Art Lebedev
Trend Themes
1. AI-created Designs - Disruptive innovation opportunity: Develop AI systems that can create realistic designs that are indistinguishable from human-made designs.
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3. Realistic Vector Images - Disruptive innovation opportunity: Explore the use of AI to generate realistic vector images from scratch, surpassing the capabilities of traditional human-made designs.
Industry Implications
1. Design - Disruptive innovation opportunity: Incorporate AI technology into the design industry to enhance and automate the design process.
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3. Technology - Disruptive innovation opportunity: Integrate AI systems that can create realistic designs into various technological applications, revolutionizing the functionality and aesthetics of products and services.
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