Brands are tapping tech to elevate user experience in the frozen food sector
Trend - Food brands are launching frozen goods in packaging with enhanced functionality. Either geared toward measuring possible food spoilage or elevating the cooking process, these innovations work toward producing more convenience-focused solutions for the modern consumer.
Insight - Convenience is incredibly important to contemporary consumers with busy lifestyles as they often find themselves in hectic environments where prioritization of tasks is required. Drawn to products that are flexible and accommodating to momentous needs, individuals seek out solutions that streamline daily experiences—particularly with respect to cooking and storing. This allows consumers to gain peace of mind by alleviating the need to always be vigilant.
Insight - Convenience is incredibly important to contemporary consumers with busy lifestyles as they often find themselves in hectic environments where prioritization of tasks is required. Drawn to products that are flexible and accommodating to momentous needs, individuals seek out solutions that streamline daily experiences—particularly with respect to cooking and storing. This allows consumers to gain peace of mind by alleviating the need to always be vigilant.
Workshop Question - How might your brand enhance the convenience aspect of your product/service to accommodate the needs of consumers with busy lifestyles?
Trend Themes
1. Enhanced Packaging Functionality - Food brands are launching frozen goods in packaging with enhanced functionality to produce more convenience-focused solutions for the modern consumer, creating opportunities for low-cost solutions for product tracking and reducing waste.
2. Microwave-friendly Packaging - Food companies are taking advantage of microwave technology to introduce more flexible packaging that promises more convenience for consumers and a remarkable 20-65% in weight savings over traditional food packaging, leading to innovative and eco-friendly solutions for both manufacturers and consumers.
3. Sustainable Packaging - Fiber-based and cartonboard packaging is rising in popularity due to its sustainability, producing an opportunity for companies to align with customers who are more aware of eco-friendly products, achieving a more sustainable supply chain for the food industry.
Industry Implications
1. Food Packaging - The food packaging industry can leverage enhanced packaging functionality, microwave-friendly packaging, and fiber-based sustainable packaging to provide innovative solutions for customers who are looking for convenient and sustainable food packaging options.
2. Frozen Food Production - The frozen food industry can use the technology for temperature tracking, steaming seafood meals, and flexible packaging to improve their supply chain and create new frozen food concepts by taking advantage of microwave-friendly packaging, innovative ICE labeling, and cartonboard solutions.
3. Consumer Goods and Marketing - Companies can partner with experiential marketing, branding with jingles, and customization techniques to connect with customers and give them a way to experience the unique feeling of eating a delicious meal while enjoying different products to attract customers and retain loyalty.
