Kraft Heinz and NotCo are Launching a New Joint Venture
Laura McQuarrie — February 23, 2022 — Business
References: kraftheinzcompany & businesswire
Kraft Heinz and NotCo are teaming up to accelerate the adoption of plant-based foods and leverage cutting-edge AI technology to do so.
The joint venture, operating as Kraft Heinz as The Kraft Heinz Not Company, was conceptualized to leverage the expertise of both parties, including NotCo's patented technology and artificial intelligence solutions. Ultimately, the venture will focus on the development of plant-based versions of co-branded products.
The new venture is set to bring even more clean, green, and delicious products for consumers and, in the process, revolutionize the creation of plant-based foods with simple ingredients. The Kraft Heinz Not Company will be headquartered in Chicago with research and development facilities in San Francisco and a focus on plant-based innovation across Kraft Heinz product categories.
The joint venture, operating as Kraft Heinz as The Kraft Heinz Not Company, was conceptualized to leverage the expertise of both parties, including NotCo's patented technology and artificial intelligence solutions. Ultimately, the venture will focus on the development of plant-based versions of co-branded products.
The new venture is set to bring even more clean, green, and delicious products for consumers and, in the process, revolutionize the creation of plant-based foods with simple ingredients. The Kraft Heinz Not Company will be headquartered in Chicago with research and development facilities in San Francisco and a focus on plant-based innovation across Kraft Heinz product categories.
Trend Themes
1. Plant-based Innovation - The joint venture focusing on plant-based co-branded products presents an excellent opportunity for plant-based innovation.
2. AI-driven Product Development - Kraft Heinz and NotCo's collaboration provides an opportunity to leverage AI technology to create and improve plant-based products.
3. Clean Label Revolution - The partnership presents an opportunity to leverage simple and clean ingredients in the development of plant-based products; thereby, starting a clean label revolution.
Industry Implications
1. Consumer Packaged Goods (CPG) - The CPG industry will benefit from the innovation opportunities in plant-based products brought about by AI technology.
2. Food Manufacturing - Companies involved in food manufacturing, like Kraft Heinz and NotCo, can leverage AI technology to create better plant-based products.
3. Artificial Intelligence - There is an opportunity for AI technology to be leveraged in the plant-based food industry, as demonstrated by Kraft Heinz and NotCo's joint venture.
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