Brands are launching reusable container programs with perks for consumers
Trend - Brands and restaurants are partnering to offer specialized reusable container programs that help curb the waste produced by single-use plastics in takeout orders. Some of these initiatives carry promising perks, ultimately driving consumer loyalty—from special discounts at favorite restaurants to a seamless experience of the return process.
Insight - Increasingly aware of the immediacy of climate change, consumers look for substantial ways to curb waste in their day-to-day, especially when they are on-the-go. As a result, individuals in this space prioritize eco-conscious solutions that are seamless and convenient. A new responsibility in their already busy lifestyles, consumers strive to keep motivated by looking for beneficial incentives, which come as an addition to their peace of mind.
Insight - Increasingly aware of the immediacy of climate change, consumers look for substantial ways to curb waste in their day-to-day, especially when they are on-the-go. As a result, individuals in this space prioritize eco-conscious solutions that are seamless and convenient. A new responsibility in their already busy lifestyles, consumers strive to keep motivated by looking for beneficial incentives, which come as an addition to their peace of mind.
Workshop Question - How might you enhance your loyalty program in a way that benefits the planet?
Trend Themes
1. Reusable Container Programs - Brands and restaurants are partnering to offer specialized reusable container programs that help curb the waste produced by single-use plastics in takeout orders, driving consumer loyalty through perks and incentives.
2. Subscription-based Reusable Containers - Subscription-based reusable container programs like Dispatch Goods are disrupting traditional takeout orders by offering a convenient and eco-friendly alternative, while incentivizing consumers with perks such as no extra fees for containers, monthly sustainability reports, and access to exclusive restaurant deliveries.
3. Reusable QSR Food Containers - Reusable QSR food containers, like the custom container produced by Tupperware for Tim Hortons, have the potential to reshape the quick-service industry by reducing the reliance on single-use packaging, while creating circular reuse and awareness through QR codes and pilot programs.
Industry Implications
1. Food and Beverage - The food and beverage industry is actively seeking ways to reduce the impact of waste on the planet and is embracing innovative packaging solutions and sustainable initiatives.
2. Plastic and Packaging - Driven by consumer demand and government regulations, the plastic and packaging industry is evolving towards more sustainable and responsible practices, leading to disruptive innovation opportunities in reusable container programs and subscription-based services.
3. Technology and Apps - The emergence of new technologies and apps, such as the Dispatch Goods app, is making it easier for consumers to make sustainable choices, while providing valuable data and insights on the impact of consumption and waste.
