Concentrated syrups that offer nutritious benefits are increasingly common
Trend - Concentrated syrups that are added to water or other beverages have long been associated with "junk" food, but this narrative is shifting with the creation of concentrated syrups that have nutritional benefits. These products come in a range of options, including kombucha and black tea.
Insight - As consumers become more open to the types of food and beverage items they're willing to try, health remains an important consideration for many. Since many flavored CPG beverages tend to lack nutritional ingredients, consumers are drawn to the few that do promise both nutrition and enhanced flavor.
Insight - As consumers become more open to the types of food and beverage items they're willing to try, health remains an important consideration for many. Since many flavored CPG beverages tend to lack nutritional ingredients, consumers are drawn to the few that do promise both nutrition and enhanced flavor.
Workshop Question - How is your brand catering to the needs of health conscious consumers?
Trend Themes
1. Nut Milk Concentrates - The trend of concentrated healthy syrups can be applied to plant-based nut milk alternatives, creating opportunities for concentrate-based nut milk products that are organic, vegan, and free of preservatives or stabilizers.
2. DIY Kombucha Syrups - The trend of simplifying DIY fermented drinks can be applied to kombucha, creating tastier, healthier and more sustainable concentrate-based products that cut down on costs and packaging.
3. Fermented Superdrink Concentrates - The trend of healthy concentrated syrups can be applied to superdrinks that are centered around the traditional methods of fermentation, offering consumers with living, beneficial bacteria in the form of functional beverages.
Industry Implications
1. Plant-based Dairy Alternatives - The trend of healthy concentrates highlights the need for more fresh, organic, vegan, and preservative-free nut milk products.
2. Home Brewing & Carbonation - The trend of concentrate-based drinks provides opportunities for companies who specialize in home brewing tools and CO2 cartridges, as they can encourage consumers to make their own drinks at home.
3. Functional & Fermented Beverages - The trend of healthier, concentrated syrups provides opportunities for companies aiming at the functional and fermented beverages industry, as consumers are increasingly seeking more healthy options in their beverages.
