NotCo is Set to Launch the NotBurger in the United States
Niko Pajkovic — March 1, 2022 — Lifestyle
NotCo, an emerging food tech company specializing in plant-based products, has announced the launch of NotBurger, a meat-free burger formulated to taste, feel, and cook, just like its animal-based counterpart.
The company will introduce the new product at Natural Products Expo West 2022 before launching a wider retail release. Interestingly, NotCo has already demoed the product in Chile in 2020, where it was sold at Burger King during a three-month period, in which it achieved four times its sales targets.
What makes NotBurger really stand out, however, is that the recipe was partly created by the brand's patented AI technology named Giuseppe, which was able to identify unique ingredient combinations that would best produce a meat-like burger experience.
"Once you taste it, you’ll truly believe in the power a great-tasting product has in consumer adoption. Our NotBurger has received great feedback and achieved widespread distribution in Latin America, and consumers in the U.S. have been craving availability stateside," said Matias Muchnick, CEO and Co-Founder of NotCo.
Image Credit: NotCo
The company will introduce the new product at Natural Products Expo West 2022 before launching a wider retail release. Interestingly, NotCo has already demoed the product in Chile in 2020, where it was sold at Burger King during a three-month period, in which it achieved four times its sales targets.
What makes NotBurger really stand out, however, is that the recipe was partly created by the brand's patented AI technology named Giuseppe, which was able to identify unique ingredient combinations that would best produce a meat-like burger experience.
"Once you taste it, you’ll truly believe in the power a great-tasting product has in consumer adoption. Our NotBurger has received great feedback and achieved widespread distribution in Latin America, and consumers in the U.S. have been craving availability stateside," said Matias Muchnick, CEO and Co-Founder of NotCo.
Image Credit: NotCo
Trend Themes
1. AI-generated Foods - The use of AI technology to identify unique ingredient combinations for creating meat-like vegan foods presents an opportunity for companies to disrupt traditional meat-based food industries.
2. Plant-based Meat Alternatives - The increasing demand for plant-based meat alternatives presents an opportunity for companies to enter new markets and disrupt traditional meat-based food industries.
3. Consumer Acceptance of Plant-based Foods - The success of NotCo's meat-free burger in Latin America presents an opportunity for companies to expand into new markets and innovate the taste and flavor of plant-based foods to achieve widespread adoption.
Industry Implications
1. Food Technology - Companies specializing in food technology can leverage AI technology to create innovative plant-based meat alternatives that resonate with consumers and disrupt traditional meat-based food industries.
2. Plant-based Foods - Companies in the plant-based food industry can innovate their products, using unique ingredient combinations and AI technology, to better mimic meat-based products and grow their market share.
3. Fast Food - The success of NotCo's meat-free burger in Burger King stores presents an opportunity for fast food companies to expand their plant-based options and cater to consumers' changing dietary preferences.
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