Mackmyra and Microsoft are Making Whisky with Artificial Intelligence
Laura McQuarrie — May 10, 2019 — Lifestyle
References: ai-whisky & news.cision
Countless companies have combined their expertise to create collaborative whisky spirits but Microsoft and Mackmyra are coming together to introduce what they are calling the world's first AI-created whisky. As the process of making whiskey is time-consuming, Mackmyra is on a mission to use artificial intelligence to augment and automate the process.
Thanks to machine learning models powered by Microsoft’s Azure cloud platform and AI cognitive services, Mackmyra will be able to make the most of its own sales data, recipes and customer preferences. The AI is said to be capable of generating over 70 million recipes that it predicts will both high-quality and popular.
On the applications of AI outside of the alcohol industry, a Microsoft spokesperson says, "I envision AI systems generating recipes for sweets, perfumes, beverages and maybe even sneaker designs."
Thanks to machine learning models powered by Microsoft’s Azure cloud platform and AI cognitive services, Mackmyra will be able to make the most of its own sales data, recipes and customer preferences. The AI is said to be capable of generating over 70 million recipes that it predicts will both high-quality and popular.
On the applications of AI outside of the alcohol industry, a Microsoft spokesperson says, "I envision AI systems generating recipes for sweets, perfumes, beverages and maybe even sneaker designs."
Trend Themes
1. AI-generated Spirits - Opportunity for using artificial intelligence to automate and enhance the creation process of alcoholic beverages, such as whisky.
2. Data-driven Recipes - Harnessing sales data, customer preferences, and machine learning models to generate millions of high-quality and popular recipes.
3. AI in Product Design - Utilizing AI to generate innovative product designs for various industries, including sweets, perfumes, beverages, and potentially even footwear.
Industry Implications
1. Alcohol Manufacturing - Implementing AI technology to streamline and optimize the whisky production process.
2. Food and Beverage - Leveraging AI-generated recipes and consumer insights to create new and exciting food and beverage products.
3. Product Design - Exploring AI's potential to revolutionize product design in industries like fashion, fragrance, and more.
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