Consumers are staying close to home when planning trips
Trend - Amid the COVID-19 pandemic, consumers are flocking to local tourist attractions as a way to enjoy the landscape in their own country. These include everything from drive-in music festivals to local tours and hotel visits.
Insight - With social distancing measures still being recommended by healthcare professionals, and enforced in many countries, consumers are unable to travel in the way they could pre-pandemic. The pursuit of fun has prompted many consumers to explore local attractions and take leisure trips as a way to elevate boredom and safely enjoy time with family and friends.
Insight - With social distancing measures still being recommended by healthcare professionals, and enforced in many countries, consumers are unable to travel in the way they could pre-pandemic. The pursuit of fun has prompted many consumers to explore local attractions and take leisure trips as a way to elevate boredom and safely enjoy time with family and friends.
Workshop Question - How can your brand engage local consumers in a new way amid current restrictions?
Trend Themes
1. Hyper-localized Tourism - Consumers are exploring local tourist attractions amid pandemic restrictions.
2. Safety-focused Venue Design - Designing spaces with a focus on safety and social distancing measures in a post-COVID world.
3. Virtual and Interactive Museum Experiences - Creating digital experiences to bring museums to audiences in a safe and engaging way.
Industry Implications
1. Tourism - Creating new hyper-local travel opportunities and packages.
2. Hospitality - Designing safety-focused venues that offer unique experiences.
3. Cultural Institutions - Exploring virtual and interactive options to remain accessible and engaged.
