Bubble tea brands are diversifing their drinks by mixing them with alcohol
Trend - The increased popularity of Taiwanese bubble tea around the globe has prompted brands to leverage its marketability by incorporating various kinds of alcohol into the teas to make hybrid cocktails.
Insight - Globalization continues to influence consumers' preferences, and it's reflected in everything from culture to cuisine in North America. Immigration has brought on an increasing amount of cultural diversity to North America, causing heightened awareness of trends popular in other countries. As a result, more consumers look to brands to provide novel offerings with international inspirations.
Insight - Globalization continues to influence consumers' preferences, and it's reflected in everything from culture to cuisine in North America. Immigration has brought on an increasing amount of cultural diversity to North America, causing heightened awareness of trends popular in other countries. As a result, more consumers look to brands to provide novel offerings with international inspirations.
Workshop Question - How can your brand combine divergent categories to offer niche products to your consumers?
Trend Themes
1. Alcohol-infused Bubble Tea - There is a growing trend towards combining bubble tea with various kinds of alcohol to create hybrid cocktails, appealing to younger adults looking for a unique drinking experience.
2. Bubble Tea-inspired Beverages - The popularity of bubble tea has inspired businesses to create bubble tea-inspired drinks such as stouts, sour ales, and IPAs that are creative and appeal to a diverse range of consumers.
3. Bubble Tea Bars - The emergence of bubble tea bars, such as the speakeasy and bubble tea bar in Montreal, provides an opportunity for businesses to serve food and drink with unique Asian twists to satisfy adventurous diners.
Industry Implications
1. Food and Beverage - Businesses in the food and beverage industry can leverage the popularity of bubble tea to create innovative and unique drinks and dishes that cater to diverse consumer preferences.
2. Alcohol - The trend of alcohol-infused bubble tea presents an opportunity for the alcohol industry to create hybrid cocktails that appeal to younger adults looking for unique drinking experiences.
3. Hospitality - The emergence of bubble tea bars provides an opportunity for the hospitality industry to create unique experiences for customers by serving food and drink with innovative Asian twists.
