School-related campaigns and services adjust in light of the ongoing pandemic
Trend - Back-to-school campaigning is looking a little different this year, with brands recognizing the impact that COVID-19 will have on students' ability to actually attend school in-person. Campaigns and services related to back-to-school are taking on new forms to accommodate this change.
Insight - The COVID-19 pandemic continues its impact on the world, and while restrictions have loosened in North America, people are still facing limitations in what they can and can't do--even in essential services like education. Consumers who understand the ongoing local risks are drawn to brands that are able to adapt their products and services in a way that prioritizes safety.
Insight - The COVID-19 pandemic continues its impact on the world, and while restrictions have loosened in North America, people are still facing limitations in what they can and can't do--even in essential services like education. Consumers who understand the ongoing local risks are drawn to brands that are able to adapt their products and services in a way that prioritizes safety.
Workshop Question - How could your brand better adapt with safety in mind, despite loosened restrictions?
Trend Themes
1. Adaptive Products and Services for Education Industry - Brands that are able to adapt their products and services in a way that prioritizes safety are attractive to consumers who understand the ongoing local risks.
2. Virtual Productions - The pandemic has caused brands to create advertisements on accessible platforms like Zoom.
3. Virtual Donations - Due to the pandemic, initiatives such as virtual school supply drives to offer students in need access to essentials have become more prevalent.
Industry Implications
1. Education - Brands in the education industry can adapt their products and services to prioritize safety for students.
2. Marketing - The pandemic has caused brands to use virtual platforms to create advertisements.
3. Non-profit - Non-profit organizations can organize virtual initiatives to support students in need during this time.
4 Featured, 33 Examples:
56,430 Total Clicks
Date Range:
Jul 20 — Jul 20
Trending:
Warm
Consumer Insight Topics:
