Spotify, Tramontina & JWT Brazil's Algorithm Transforms Music to Flavor
Laura McQuarrie — May 30, 2019 — Tech
References: flavorofsongs & fabnews.live
Tramontina, a brand of cooking utensils from Brazil, teamed up with Spotify and J. Walter Thompson Brazil to create a first-of-its-kind synesthetic algorithm that can translate music to flavor. 'The Flavor of Songs' was created after a six-month study involving neuroscientist Dr. Marcelo Costa, conductor João Rocha and Renato Carioni, chef and coach of team Brazil in the Bocuse D’or.
The project was created to use pop culture to inspire people to cook more and used the perceptual phenomenon of synesthesia to classify millions of songs on Spotify. According to Rocha, "If you consider a samba school with its various instruments, that really dense part in terms of sound, you can relate that to dense food."
In the case of Beethoven’s classical Symphony No. 5 in C Minor, artificial intelligence transformed this song into Foie Gras Terrine with Salmon caviar and Cold Barley.
The project was created to use pop culture to inspire people to cook more and used the perceptual phenomenon of synesthesia to classify millions of songs on Spotify. According to Rocha, "If you consider a samba school with its various instruments, that really dense part in terms of sound, you can relate that to dense food."
In the case of Beethoven’s classical Symphony No. 5 in C Minor, artificial intelligence transformed this song into Foie Gras Terrine with Salmon caviar and Cold Barley.
Trend Themes
1. Synesthetic Algorithm - Creating algorithms that translate music to other sensory experiences, such as taste, opens up new possibilities for innovative culinary creations.
2. Pop Culture Inspiration - Using pop culture, such as music, to inspire individuals to engage in cooking can drive increased interest and creativity in the culinary industry.
3. Artificial Intelligence in Food - Leveraging artificial intelligence to transform music into food recipes showcases the potential for AI to disrupt the traditional methods of recipe development.
Industry Implications
1. Culinary Utensils - Cooking utensil brands could explore partnerships with music streaming platforms to offer innovative products that cater to the synesthetic cooking experience.
2. Music Streaming - Music streaming platforms can expand their offerings by integrating synesthetic algorithms that allow users to transform music into personalized culinary experiences.
3. Food and Beverage - The food and beverage industry can harness the power of synesthetic algorithms to create unique and innovative dishes that evoke specific emotions and experiences through music-inspired flavors.
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