Fashion and design materials are created using food waste
Trend - The upcycling of food scraps that would typically have gone to waste is increasingly being used in materials for design-forward products and accessories. Everything from shoes to tableware are now being created using these innovative materials.
Insight - In recent years, consumers' purchase decisions have increasingly been motivated by factors like innovation and eco-friendliness. The former offers them distinct talking points for the products they choose to buy, while the latter alleviates the purchase guilt they feel in light of the environmental issues that are currently plaguing the world. People seek out interesting and eco-conscious products so they can have peace of mind when it comes to their chosen lifestyles.
Insight - In recent years, consumers' purchase decisions have increasingly been motivated by factors like innovation and eco-friendliness. The former offers them distinct talking points for the products they choose to buy, while the latter alleviates the purchase guilt they feel in light of the environmental issues that are currently plaguing the world. People seek out interesting and eco-conscious products so they can have peace of mind when it comes to their chosen lifestyles.
Workshop Question - How could your brand better prioritize innovation and eco-friendliness simultaneously?
Trend Themes
1. Food Waste Upcycling - Innovators creating products from food waste materials are tapping into consumer demand for eco-conscious and innovative products, creating opportunities for businesses to develop new biodegradable materials and reduce waste.
2. Sustainable Alternatives to Plastics - As consumers become increasingly aware of the environmental impact of conventional plastics, there is a growing market for sustainable alternatives, creating opportunities for businesses to develop biodegradable, compostable, or recyclable materials for packaging and other products.
3. Vegan Fashion - As more consumers prioritize ethical and sustainable fashion choices, there is an opportunity for businesses to create innovative plant-based and cruelty-free fashion products, such as sneakers made with plant-based materials.
Industry Implications
1. Food and Beverage - Food waste upcycling offers opportunities for businesses in the food and beverage industry to reduce waste and create new products, such as bioplastics and food-based materials for packaging, tableware, and fashion accessories.
2. Fashion and Textiles - As consumers demand more sustainable and ethical fashion products, there is an opportunity for businesses in the fashion and textiles industry to innovate and create new materials and products, such as vegan sneakers and food waste leathers.
3. Packaging and Manufacturing - The trend towards sustainable alternatives to plastics presents opportunities for businesses in the packaging and manufacturing industries to create biodegradable, compostable, or recyclable materials for packaging and other products, reducing waste and improving environmental impact.
4 Featured, 34 Examples:
170,867 Total Clicks
Date Range:
Feb 19 — Aug 20
Trending:
Warm
Consumer Insight Topics:
