Sports fan are preparing to enjoy the games at home with upgraded tech
Trend - Sports fans are now investing in larger screens, clearer picture quality, and upgraded audio as at-home sports viewings become the new "normal" for the foreseeable future. This enables them to host family and friends for a more immersive experience.
Insight - The entertainment patterns of society have been indefinitely disrupted in the wake of the ongoing pandemic. Not only are many consumers fearful or unable to attend events with large crowds, but many have adjusted to at-home entertainment, preferring to host rather than attend a financially-draining venue. While experience is still prioritized over material goods for many Millennial and Gen Z consumers, these demographics now understand that at-home experiences can be just as fulfilling.
Insight - The entertainment patterns of society have been indefinitely disrupted in the wake of the ongoing pandemic. Not only are many consumers fearful or unable to attend events with large crowds, but many have adjusted to at-home entertainment, preferring to host rather than attend a financially-draining venue. While experience is still prioritized over material goods for many Millennial and Gen Z consumers, these demographics now understand that at-home experiences can be just as fulfilling.
Workshop Question - How can your brand accommodate changing entertainment preferences from consumers?
Trend Themes
1. At-home Entertainment - Opportunity for companies to innovate and provide solutions for consumers to enjoy immersive at-home entertainment experiences.
2. Collaborative Viewing - Opportunity for companies to provide tools and technologies for people to co-watch media content remotely.
3. High-tech Audio Solutions - Opportunity for companies to develop high-quality audio equipment, such as soundbars and smart speakers, to enhance at-home entertainment experiences.
Industry Implications
1. Consumer Electronics - Industry can capitalize on the trend of people upgrading their audio-visual equipment for at-home entertainment.
2. Streaming Services - Industry can partner with companies innovating collaborative viewing tools to expand their consumer base.
3. AR/VR Technology - Industry can collaborate with companies that provide high-definition AR headsets to develop immersive entertainment experiences.
6 Featured, 51 Examples:
86,177 Total Clicks
Date Range:
May 20 — Jul 20
Trending:
Warm
Consumer Insight Topics:
