The 'Gather' App Allows Users to Share Brief Video Reactions with Friends
Katherine Pendrill — May 22, 2015 — Tech
References: gathertheapp & coolhunting
A new app called 'Gather' lets you convey your every emotion by sending and receiving live-action video reactions. Eager to move beyond the limitations of emojis and written messages, Gather's co-founder Aaron Zinman wanted to come up with a creative new way for us to share our feelings and emotional reactions.
The Gather allows you to send a video clip, GIF, screenshot or picture to your friends and then receive a brief video reaction in return. The videos are small, but they allow user to convey humor, emotion and personality within a circular live-action clip. The videos can be delivered to other individual Gather users, but they can also be sent to multiple contacts or linked to other social media platforms if you're eager to share your video reactions.
So if an emoji or a selfie just can't convey your true feelings, these creative reaction videos are a fun alternative.
The Gather allows you to send a video clip, GIF, screenshot or picture to your friends and then receive a brief video reaction in return. The videos are small, but they allow user to convey humor, emotion and personality within a circular live-action clip. The videos can be delivered to other individual Gather users, but they can also be sent to multiple contacts or linked to other social media platforms if you're eager to share your video reactions.
So if an emoji or a selfie just can't convey your true feelings, these creative reaction videos are a fun alternative.
Trend Themes
1. Live-action Video Reactions - The trend of live-action video reactions presents opportunities for apps to create new ways for users to express their emotions beyond traditional methods.
2. Alternative Communication Methods - The trend of alternative communication methods, such as Gather's video reaction app, opens up disruptive innovation opportunities for businesses to explore and improve upon traditional messaging platforms.
3. Personalized Emotional Expression - The trend of personalized emotional expression through video reactions offers businesses the chance to develop products or services that cater to individuals looking for more nuanced ways to share their feelings.
Industry Implications
1. Messaging Apps - The messaging app industry has the opportunity to embrace live-action video reactions as a disruptive innovation that enhances user communication experiences.
2. Social Media Platforms - Social media platforms can capitalize on the trend of video reactions by integrating features that allow users to easily share their emotional reactions with their followers or friends.
3. Emotion Recognition Technology - The emotion recognition technology industry can leverage the trend of personalized emotional expression to develop innovative solutions that accurately capture and interpret users' feelings in video reactions.
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