Old Navy's Emoodji Reveals Insights Based on Popular Emoji Use
Laura McQuarrie — June 9, 2015 — World
Emojis are very expressive, but who knew that some of the most popular emojis could reveal personal insights? This is exactly what Old Navy is doing with its own online "emoji calculator" by the name of 'Emoodji.'
With this tool, people are able to log in with their Facebook, Twitter or Instagram accounts to get a reading on their most frequently used emojis. This information on your personality is then used by Old Navy to pick out a perfect flip flop color and the perfect vacation, which you have the chance to win.
Now that emojis are frequently being used in brand campaigns that go beyond social media, this is an indication that these simple graphic symbols are gaining even more footing as a powerful universal language among young Millennials.
With this tool, people are able to log in with their Facebook, Twitter or Instagram accounts to get a reading on their most frequently used emojis. This information on your personality is then used by Old Navy to pick out a perfect flip flop color and the perfect vacation, which you have the chance to win.
Now that emojis are frequently being used in brand campaigns that go beyond social media, this is an indication that these simple graphic symbols are gaining even more footing as a powerful universal language among young Millennials.
Trend Themes
1. Emojis in Brand Campaigns - Leveraging emojis in brand campaigns offers an opportunity for companies to connect with young Millennials using a powerful universal language.
2. Emoji Analysis Tools - The development of emoji analysis tools, like Old Navy's Emoodji, provides an opportunity for companies to gain personal insights into their target audience's preferences and tailor their offerings accordingly.
3. Emojis as Universal Language - The increasing use of emojis as a universal language indicates an opportunity for businesses to communicate with a diverse global audience in a visually engaging and relatable way.
Industry Implications
1. Retail - The retail industry can utilize emoji analysis campaigns to personalize product offerings and engage with young Millennials on a deeper level.
2. Social Media - The social media industry can leverage the popularity of emojis to create interactive campaigns and innovative features that enhance user engagement.
3. Market Research - Incorporating emoji analysis tools into market research strategies can provide valuable insights into consumer preferences, helping businesses make data-driven decisions.
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