Vi Agroforestry's Tree Planting Campaign Accepts Tree Emoji Donations
Laura McQuarrie — July 22, 2015 — Eco
References: viagroforestry.org & adsoftheworld
In order to make a tree planting campaign that people wanted to be a part of, Swedish charity Vi Agroforestry turned to emojis for marketing. As part of a project to plant trees in eastern Africa, the organization found a new way to make its text donations intriguing.
Instead of having people try to remember a particular SMS code, the organization made it possible to send a donation using only the tree emoji. Each emoji was valued at $2, which is the amount that is required to plant a single tree. In total, users could send up to 25 tree emojis in a single message.
In this same theme, WWF created a campaign where people could text using any of the 17 animal emojis to support endangered animals. From a for-profit perspective, companies like Domino's are also making it possible for consumers to tweet pizza emojis in order to initiate an order.
Instead of having people try to remember a particular SMS code, the organization made it possible to send a donation using only the tree emoji. Each emoji was valued at $2, which is the amount that is required to plant a single tree. In total, users could send up to 25 tree emojis in a single message.
In this same theme, WWF created a campaign where people could text using any of the 17 animal emojis to support endangered animals. From a for-profit perspective, companies like Domino's are also making it possible for consumers to tweet pizza emojis in order to initiate an order.
Trend Themes
1. Emoji Donations - Charities are using emojis to make donations easier and more appealing, creating opportunities for more efficient digital fundraising platforms.
2. Text-based Donations - The trend of using text messages as a way to accept donations is growing, opening up possibilities for businesses to incorporate text messaging and mobile payments into their revenue streams.
3. Simplified Donation Processes - Organizations are creating simplified donation processes, making it more accessible for people to donate to causes they care about, highlighting the need for more user-friendly donation systems.
Industry Implications
1. Non-profit - The non-profit sector can benefit from simplified donation processes that use mobile payments and text messages to receive donations, improving fundraising systems and making it easier for people to support causes they care about.
2. E-commerce - E-commerce companies can incorporate similar simplified donation processes as charities, making it easier and more seamless for customers to donate to causes they believe in, fostering customer loyalty and positive brand image.
3. Fast Food - Fast food companies can explore using emojis or text messages to simplify the ordering process, making it more user-friendly and convenient, creating an opportunity for more efficient and innovative digital ordering systems.
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