Sketched Wine Packaging Delicately Depicts Threatened Species in La Rioja
Amelia Roblin — February 6, 2015 — Marketing
References: hulaserigrafia & thedieline
The intricacy and detail of this sketched wine packaging scheme beautifully complements the complexity of the notes and flavors within the glass. Hula Diseño y Serigrafía imagined these delicate drawings for their own corporate gifts, showing off the team's technical skills while celebrating their rich region in Spain.
A bird and a rodent have been carefully drawn with a deep black pen on crisp white backgrounds. The animals are surrounded in the endangered flora of the Rioja area, completing a touching picture for the boxes. The Taller wine bottles, on the other hand, appear to take quite a divergent style, labeled with thick stencil letters that are stuck to the vessels with slight skews. Blending bold and biological styles rounds out a very varied beverage while showing off the great creative range of the agency.
A bird and a rodent have been carefully drawn with a deep black pen on crisp white backgrounds. The animals are surrounded in the endangered flora of the Rioja area, completing a touching picture for the boxes. The Taller wine bottles, on the other hand, appear to take quite a divergent style, labeled with thick stencil letters that are stuck to the vessels with slight skews. Blending bold and biological styles rounds out a very varied beverage while showing off the great creative range of the agency.
Trend Themes
1. Wildlife-inspired Packaging - Designing packaging with intricate drawings of endangered animals and flora adds an element of storytelling and awareness to the product, potentially appealing to eco-friendly and conscious consumers.
2. Hybrid Styles in Packaging Design - Combining bold and delicate design elements in packaging can create unique and attention-grabbing products that stand out in a crowded market, presenting an opportunity for creative agencies to experiment.
3. Location-based Branding - Incorporating unique cultural and regional aspects into branding and packaging can create a strong sense of identity and connection with consumers, opening up opportunities for businesses to leverage local resources and traditions.
Industry Implications
1. Wine and Spirits Industry - The wine and spirits industry can benefit from creative and unique packaging designs that allow consumers to engage with the product on a deeper level, potentially leading to increased sales and brand loyalty.
2. Eco-friendly and Sustainable Products Industry - Brands that prioritize environmental sustainability and social responsibility can use wildlife-inspired packaging designs to communicate a shared commitment to protecting endangered species and ecosystems.
3. Design and Advertising Industry - The demand for unique and creative packaging designs presents a challenge and opportunity for design agencies to experiment with a variety of styles and techniques while finding innovative solutions that meet clients' needs and values.
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