Puma Has Created 'Boltmoji' To Support Brand Ambassador Usain Bolt
Hayley McGlone — July 22, 2016 — Special
References: mashable
Sports brand Puma has launched its own 'Boltmoji' keyboard supporting brand ambassador Usain Bolt. The Boltmoji keyboard will include 41 emojis featuring the Jamaican sprinter.
Some of the emojis include Bolt running, Bolt doing his signature 'To Di World' pose and the Puma logo overlayed with the Jamaican flag. The Boltmoji keyboard features several variations of Bolt's now world famous 'To Di World' pose which he debuted after winning a race during the Beijing Olympics in 2008. There is also an emoji with his World Record race time.
Puma is marketing the keyboard as "the world's fastest emojis," which is fitting since Usain Bolt is considered the fastest man in the world. The keyboard is aimed for fans to cheer on the Olympian and to promote the Puma brand throughout the Olympics.
Some of the emojis include Bolt running, Bolt doing his signature 'To Di World' pose and the Puma logo overlayed with the Jamaican flag. The Boltmoji keyboard features several variations of Bolt's now world famous 'To Di World' pose which he debuted after winning a race during the Beijing Olympics in 2008. There is also an emoji with his World Record race time.
Puma is marketing the keyboard as "the world's fastest emojis," which is fitting since Usain Bolt is considered the fastest man in the world. The keyboard is aimed for fans to cheer on the Olympian and to promote the Puma brand throughout the Olympics.
Trend Themes
1. Emojis for Brand Ambassadors - Creating custom emojis for brand ambassadors allows companies to engage with fans and promote their brand in a fun and interactive way.
2. Athlete Personalization - Personalizing emojis based on an athlete's iconic poses and achievements creates a unique connection between fans, athletes, and brands.
3. Branded Keyboard Apps - Developing branded keyboard apps with custom emojis provides companies with a new avenue to establish brand presence and increase brand recognition.
Industry Implications
1. Sports Apparel - Sports apparel companies can leverage branded emojis to enhance brand loyalty and engage with fans on a more personal level.
2. Mobile App Development - The development of branded keyboard apps presents an opportunity for mobile app developers to partner with companies and create customized interactive experiences.
3. Athlete Marketing - Athlete marketing agencies can incorporate custom emojis into their strategies to connect athletes with fans and promote sponsor brands in an innovative way.
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