The 'Refugee Emojis' Helps Users Donate to a Good Cause
Katherine Pendrill — October 22, 2015 — Tech
References: itunes.apple & psfk
Mobile messaging developer 'Snaps' recently teamed up with 'The FWA' and 'SuperHeroes' to design the 'Refugee Emojis.' As the refugee crisis in Europe continues to intensify, many organizations are thinking of clever ways to encourage charitable donations. This initiative aims to engage a younger audience by capitalizing on the popularity of emojis.
'Refugee Emojis' is an emoji keyboard that uses custom icons to encourage donations. The keyboard includes 36 different emojis, each of which represents an item that a refugee might find themselves needing. Among the symbols are medical supplies such as a first aid kit and items of clothing such as socks and shoes. The idea is to convey the hardships that refugees face and the need for greater international support.
Not only do the emojis help increase awareness for the cause, but all of the revenue from the app downloads goes directly to Doctors Without Borders.
'Refugee Emojis' is an emoji keyboard that uses custom icons to encourage donations. The keyboard includes 36 different emojis, each of which represents an item that a refugee might find themselves needing. Among the symbols are medical supplies such as a first aid kit and items of clothing such as socks and shoes. The idea is to convey the hardships that refugees face and the need for greater international support.
Not only do the emojis help increase awareness for the cause, but all of the revenue from the app downloads goes directly to Doctors Without Borders.
Trend Themes
1. Charitable Emojis - Emojis are being customized to encourage and simplify charitable donations, increasing awareness and access to giving opportunities.
2. Youth-targeting Donations - Non-profits and charitable organizations are working to attract younger audiences by incorporating popular cultural trends and preferences into their fundraising efforts.
3. Cause-related Marketing - Companies are partnering with charitable organizations and non-profits to raise awareness and funds for important causes, leveraging their customer base and values to make a positive impact.
Industry Implications
1. Mobile Messaging - Mobile messaging developers are working to create new fundraising and awareness-raising opportunities through custom emojis and innovative messaging campaigns.
2. Non-profit - Non-profit organizations are exploring creative ways to reach new donors and raise awareness for important causes, using technology and social media to engage younger audiences.
3. Retail - Retailers are partnering with charitable organizations and non-profits to create cause-related marketing campaigns, helping to raise funds and awareness while building brand loyalty and positive impact.
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