The #LikeAGirl Campaign Demonstrates the New for More Diverse Emojis
Katherine Pendrill — March 3, 2016 — Marketing
References: fastcocreate
The latest installment of Always' #LikeAGirl campaign ponders the lack of diversity when it comes to female emojis. While there are emojis for nearly every situation, the majority of these icons are based on false and outdated stereotypes. This campaign sheds light on the need to empower women in all aspects of their lives, including the emojis they use each and every day.
The new commercial for the #LikeAGirl campaign by the creative agency Leo Burnett and directed by famed documentary filmmaker Lucy Walker. In the ad, young girls are asked if the emojis they use each day truly represent them. The girls point out the lack of diversity among the female emojis and with one observant women pointing out that "there's no girls in the professional emojis, unless you count being a bride as a profession."
The campaign not only highlights the lack of diversity when it comes to emojis, but it also draws attention to the larger issue of how women are represented in the media and the need for greater change.
The new commercial for the #LikeAGirl campaign by the creative agency Leo Burnett and directed by famed documentary filmmaker Lucy Walker. In the ad, young girls are asked if the emojis they use each day truly represent them. The girls point out the lack of diversity among the female emojis and with one observant women pointing out that "there's no girls in the professional emojis, unless you count being a bride as a profession."
The campaign not only highlights the lack of diversity when it comes to emojis, but it also draws attention to the larger issue of how women are represented in the media and the need for greater change.
Trend Themes
1. Diverse Emojis - Creating emojis that represent a more diverse range of genders, ethnicities, and professions.
2. Gender Representation - Increasing awareness and promoting gender equality by challenging gender stereotypes in emojis.
3. Media Representation - Addressing the larger issue of how women are portrayed in the media and promoting positive change.
Industry Implications
1. Technology - Developing new emoji standards and designing inclusive emoji sets.
2. Advertising - Creating campaigns that challenge gender stereotypes and promote diversity and inclusivity.
3. Entertainment - Producing documentaries and media content that raise awareness about gender representation issues.
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