Twizzler's Licorice Twists are Loaded with a Candy Apple Filling
Laura McQuarrie — May 4, 2015 — Lifestyle
As many kids will tell you, the only thing better than candy on Halloween is more candy, which is what Twizzlers has figured out with the release of its caramel apple-stuffed licorice twists.
The green candies combine textures and flavors, making for a unique hybrid that adventurous kids will want to get their hands on. Those who have tried the unusual candy have reported that the flavoring inside the Twizzler is exactly like a caramel-coated apple, while others have likened it to more of a Tootsie Roll.
Released around Halloween, this daring Hershey's green sugary snack offers a surprise that will hopefully be enjoyed as more of a tasty treat than a trick. Although licorice already appeals to a niche in the candy market, this unusual flavor combination could inspire more people to try it.
The green candies combine textures and flavors, making for a unique hybrid that adventurous kids will want to get their hands on. Those who have tried the unusual candy have reported that the flavoring inside the Twizzler is exactly like a caramel-coated apple, while others have likened it to more of a Tootsie Roll.
Released around Halloween, this daring Hershey's green sugary snack offers a surprise that will hopefully be enjoyed as more of a tasty treat than a trick. Although licorice already appeals to a niche in the candy market, this unusual flavor combination could inspire more people to try it.
Trend Themes
1. Caramel-stuffed Candy - The introduction of caramel-filled candies presents an opportunity for confectionery companies to create unique flavor combinations that appeal to adventurous taste buds.
2. Hybrid Flavors - The success of licorice twists with caramel apple filling indicates a trend towards combining different flavors to create innovative and appealing candy options.
3. Unconventional Candy Market - The release of unusual candies like caramel-stuffed licorice taps into a niche market within the confectionery industry, offering opportunities for niche candy brands to cater to specific consumer preferences.
Industry Implications
1. Confectionery - The introduction of caramel-stuffed candies creates a disruptive innovation opportunity for confectionery companies to expand their product lines and attract new customers with unique treats.
2. Snack Foods - The success of caramel apple-stuffed licorice twists demonstrates an opportunity for snack food companies to create hybrid snacks that combine different flavors, offering consumers exciting taste experiences.
3. Convenience Stores - Unusual candies like caramel-stuffed licorice can be a disruptive innovation opportunity for convenience stores to diversify their offerings and attract customers seeking unique and unconventional snacks.
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