Expansive hummus experiences incorporate unexpected inspirations
Trend - As wellness enthusiasts continue to focus on chickpeas as a healthful alternative, consumers, in general, are beginning to embrace a variety of hybrid hummus-based dishes and spreads that challenge both the imagination and the palate.
Insight - Consumers today are used to a near-constant onslaught of new experiences, leading to a strong desire for novelty when it comes to food choices and beyond. When novelty is specifically applied to products consumers are already familiar with, it provides them with a best-of-both-worlds experience, bringing together both the need for comfort and newness.
Insight - Consumers today are used to a near-constant onslaught of new experiences, leading to a strong desire for novelty when it comes to food choices and beyond. When novelty is specifically applied to products consumers are already familiar with, it provides them with a best-of-both-worlds experience, bringing together both the need for comfort and newness.
Workshop Question - What culinary staple is ripe for innovation when it comes to crossover dishes?
Trend Themes
1. Hybrid Foods - Consumers are embracing hybrid foods that provide familiarity with novelty such as crossover hummus and bagel-flavored hummus dips.
2. Health & Wellness - As wellness enthusiasts focus on healthy food alternatives, crossover hummus with chickpeas provides a healthful alternative.
3. Social Impact - Ithaca's Everyone Bagel Hummus product donated proceeds to support community-based nonprofits, tapping into consumers' preference for socially responsible products.
Industry Implications
1. Food & Beverage Industry - The food and beverage industry can leverage the trend towards hybrid foods to create innovative product combinations that cater to consumers' desire for novelty and familiar flavors.
2. Wellness Industry - The wellness industry can promote products such as chickpeas and crossover hummus as a healthy alternative to traditional snacks, catering to consumers' focus on health and wellness.
3. CSR (corporate Social Responsibility) Industry - Corporations can leverage socially responsible initiatives, such as donating proceeds to community-based non-profits, to advance social causes while building customer loyalty.
