Captain Morgan's Special-Edition Bottles Introduce New Characters
Laura McQuarrie — May 12, 2018 — Lifestyle
References: captainmorgan & thespiritsbusiness
Driven by the success of the one-off bottles it has offered in the past based on famous captains, Captain Morgan has been inspired to release a series of special-edition bottles featuring a new crew of captain characters.
Rather than coming across bottles labeled "Captain Morgan," fans will now find limited-edition bottles from the rum brand identified by Captain Drama, Captain Genius, Captain Karaoke and more.
The new personalities have been launched to acknowledge the different personalities within friendship groups. As Captain Morgan notes: Captain Comedy is said to be “the one we turn to for the latest fun viral videos,” while Captain Banter is the one who is “always ready with razor-sharp wit and perfect timing."
Rather than coming across bottles labeled "Captain Morgan," fans will now find limited-edition bottles from the rum brand identified by Captain Drama, Captain Genius, Captain Karaoke and more.
The new personalities have been launched to acknowledge the different personalities within friendship groups. As Captain Morgan notes: Captain Comedy is said to be “the one we turn to for the latest fun viral videos,” while Captain Banter is the one who is “always ready with razor-sharp wit and perfect timing."
Trend Themes
1. Special-edition Bottles - Creating unique and limited-edition bottles featuring new captain characters presents an opportunity for brands to engage and captivate consumers.
2. Personality-driven Packaging - Designing packaging that reflects specific personality traits allows brands to connect with consumers on a more personal and emotional level.
3. Acknowledging Diversity in Friendship Groups - Recognizing and celebrating the different personalities within friendship groups through branding and marketing can foster a sense of inclusivity and relatability.
Industry Implications
1. Alcohol Beverage - The alcohol beverage industry can explore the concept of special-edition bottles with personality-driven branding to create unique and engaging experiences for consumers.
2. Packaging and Design - The packaging and design industry can embrace the trend of personality-driven packaging to help brands differentiate and stand out on store shelves.
3. Marketing and Advertising - The marketing and advertising industry can leverage the idea of acknowledging diversity in friendship groups to develop inclusive and relatable campaigns that resonate with target audiences.
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