Socially conscious consumers are paying with charitable credit cards
Trend - Credit card companies are speaking to consumers' need to take part in global charitable initiatives by helping them support non-profit organizations around the world. Ranging from carbon emission-tracking credits cards to all-vegan debit cards, these examples showcase how a consumer's loyalty to a cause can be translated into products.
Insight - With an increase in the demand for authenticity, consumers are insisting that companies take a stand on pressing issues like climate change. These consumers are well-informed on such issues thanks to outlets like social media that highlight and offer information on progressive causes. Consumers expect brands to align themselves with these causes at a time when pressing social and political issues impact their everyday lives and future.
Insight - With an increase in the demand for authenticity, consumers are insisting that companies take a stand on pressing issues like climate change. These consumers are well-informed on such issues thanks to outlets like social media that highlight and offer information on progressive causes. Consumers expect brands to align themselves with these causes at a time when pressing social and political issues impact their everyday lives and future.
Workshop Question - How can you provide your consumer with a way to participate in elements of social good?
Trend Themes
1. Social Activism - Consumers expect brands to align themselves with social and political issues impacting their everyday lives and future, leading to an increase in demand for authenticity.
2. Sustainability - In response to growing consumer concerns about climate change, credit card companies are introducing carbon emission tracking and charitable donation features tied to shopping with conscious businesses.
3. Rewards Programs - Financial institutions are using rewards programs to encourage conscious spending habits, such as shopping at conscious businesses or donating to non-profits.
Industry Implications
1. Finance - Financial institutions are stepping up with credit cards that can help individuals donate to or shop at conscious businesses and charities.
2. Retail - Promoting conscious businesses and shopping with such businesses are key business strategies to consider at a time when consumer demand for social and environmental values is on the rise.
3. Social Media - Social media is key to keeping consumers informed and engaged, making it essential for businesses to use the right tone and messaging about social and environmental values.
6 Featured, 48 Examples:
65,415 Total Clicks
Date Range:
Jun 16 — Feb 20
Trending:
Average
Consumer Insight Topics:
